Food and Chemicals Unpacked: Laying Claim: FTC’s Green Guides

This episode offers a roundtable discussion on the regulatory landscape surrounding “green claims” in the United States with Keller and Heckman partners Sheila Millar and JC Walker. This detailed conversation touches on numerous advertising claims of interest to brand owners that are currently under consideration by the Federal Trade Commission (FTC) in an effort to update its “Green Guides.” The FTC is currently accepting comments on key claims addressed in the Guides (e.g., “recyclable,” “recycled content,” “degradable,” “compostable,” and “carbon offset”), which are commonly leveraged by consumer brands. Sheila and JC also address the impacts that evolving state legislation and court rulings have on the use of green claims within the market.