August 7, 2022

Volume XII, Number 219

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August 05, 2022

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How to Boost Your Law Firm's Online Visibility

Here’s a marketing strategy that can mean some real money in your pocket: increasing the online visibility for your law firm.

website search law firm marking

Some tasks you should consider undertaking in an effort to improve your online visibility include:

Review your website – approach your website as a client would and ask yourself these questions:

  • Is the design appealing and professional?
  • Is it easy to navigate around the site?
  • Are all the links working?
  • Is my content relevant and fresh?
  • Are online tasks intuitive and easily managed?
  • Are my download times reasonable?

Be prepared to fix or update anything that doesn’t pass the test.

Fresh content – Fresh, relevant content is more important than ever since search engines like Google are now including real time search results in their search algorithms. This means that when you add new content to your site or update your social media pages – LinkedIn, Facebook, Twitter, etc. – you will improve your online visibility. And now that Google places more weight on fresh, relevant content, it is more critical than ever to keep your site evolving and growing.

Social media – With the growing popularity of real time search, the impact of social media on your law firm website has increased dramatically. Social media is important for building relationships with clients but is now equally important for organic search optimization.

Landing pages – the use of landing pages as a destination for PPC campaigns and to drive traffic deeper into your site is also monitored by search engines. If visitors abandon your landing page without going further into your site and return to their search results, your site ranking may suffer. Landing pages need to enhance your site’s user experience as a relevant gateway to your site.

© The Rainmaker Institute, All Rights Reserved National Law Review, Volume III, Number 205
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About this Author

Stephen Fairley legal marketing expert, law office management
CEO

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.

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