August 21, 2017

August 21, 2017

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How to Follow - and Even Be - the Leader on LinkedIn

Yesterday, LinkedIn announced that you will be able to follow what it calls “the most influential thought leaders on LinkedIn” – people like Richard Branson, Arianna Huffington, President Obama, Gov. Mitt Romney and more (you can see the full list here) – in addition to the news you already follow through industry, companies and groups.

You’ll be able to add your two cents as well, with an ability to comment on their posts and engage the influencers in your area of expertise. You can even share insights you like with your own network.

Think you have what it takes to be an influencer on LinkedIn? You can submit a request to join LinkedIn’s thought leader group or, if they have already noticed you have a following already in groups, blogs and on social media, you may receive an invitation from LinkedIn to join.

LinkedIn is migrating from the simple act of connection to a deeper, richer way to connect and share information on their site – a welcome evolution for this leader in business-oriented social media.

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About this Author

Stephen Fairley legal marketing expert, law office management

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.