August 8, 2022

Volume XII, Number 220

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August 08, 2022

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How to Make Connections on LinkedIn

Sales consultancy company Sales Benchmark Index recently published The LinkedIn Message Writing Guide that provides step-by-step instructions for writing effective messages that will help you connect better on LinkedIn with people you know or want to know.

The guide breaks down four opportunities to connect on LinkedIn:

  1. Asking one of your contacts for an introduction to someone in their network.

  2. Contacting someone you don’t know, but you have a common connection.

  3. Someone shared an interesting link that you read and you want to connect with them.

  4. You shared an article in your network and someone read it.

As the guide notes, the best way to initiate or nurture a personal relationship on LinkedIn is through a personal message. You can do this in four ways:

LinkedIn social media marketing

To download the complete guide, which has four message templates you can repurpose for your own use to capitalize on each of the opportunities above to connect, just click on the link in the first sentence of this post.

© The Rainmaker Institute, All Rights Reserved National Law Review, Volume III, Number 206
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About this Author

Stephen Fairley legal marketing expert, law office management
CEO

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.

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