The Importance of Website Analytics for Law Firm Business Development Purposes

If you are not evaluating website analytics data from your law firm's website, you are overlooking valuable information that can enhance the firm’s business development efforts. Optimizing your firm’s online presence is why you dedicate precious time and resources into maintaining a website and also why you should be monitoring who visits your site and what content is being viewed most frequently. Certain website analytics tools are free, which makes this technology accessible to small and large firms alike.

Finding Relevant Metrics

• Company Name - Which companies are visiting your firm’s site? Which pages are they viewing? Attorneys might be interested to know which potential clients are visiting their biography page. 
   
• Keywords - Which search engine keywords are drawing visitors to your site? If your visitors are especially interested in a recently passed tax law, encourage your attorneys to write a subsequent article on that topic.
   
• Referring Sites - Which other websites are referring visitors to your site? This is one of the simplest ways to evaluate the effectiveness of your social networking efforts.

Presenting the Information