Key Trademark Rights Protection Mechanism for New Top-Level Domains Opens March 26, 2013
Friday, March 1, 2013
The first of hundreds of new generic top-level domain name (gTLD) registries1 are expected to launch in the summer of 2013. The Internet Corporation for Assigned Names and Numbers (ICANN), the NGO that regulates the domain name space, published its official Trademark Clearinghouse (Clearinghouse) Guidelines on Feb. 26, 2013, providing details about a key rights protection mechanism for brand owners. The Clearinghouse will "go live" on Mar. 26, 2013 under Deloitte's oversight, and brand owners should be ready to add their key brands to the Clearinghouse soon after the service launches.
Why Should Trademark Owners Take Action?
The Clearinghouse provides two big benefits to trademark owners. First, brand owners have to record their marks in the Clearinghouse in order to be able to register domain names corresponding to the recorded marks in special early-registration periods ("sunrise" periods) that will be available to qualified trademark owners in all the new gTLDs. Second, there are two notice benefits. Third parties that attempt to register domains in the new gTLD spaces will be warned about the trademark owner's rights in the mark before they can register similar domain names, and so may choose to bypass registering the domain name entirely. If the domain name is registered anyway, the trademark holder or its designated agent is immediately notified.
How Will It Work?
The Clearinghouse is open to marks that have been registered on a national or international trademark registry2 and to certain other rights like common-law marks, court-validated marks, marks derived from treaties, etc. but only upon provision of additional proof. Marks that contain a "dot" or period – including marks that include a domain name extension – are not eligible. All trademark owners, even owners of registrations, will need to submit a declaration of use and a sample showing use of the mark. Trademark owners can either submit their own marks to the registry, or have an agent do so on their behalf.
What Will It Cost?
Costs depend on the number of marks recorded in the Clearinghouse, and how long the renewable Clearinghouse recordation will last. The complete fee structure is a Byzantine affair, but Clearinghouse costs will be no more than:
$150 for one mark, one year
$435 for one mark, three years
$725 for one mark, five years
1 For more background, please see our prior updates here.
2 Other than an International Registration in the Madrid system without national effect.
Erin Hennessy is a partner in Bracewell's Technology Group and is the head of the firm’s Trademark and Copyright practice. Her practice focuses on trademark law, copyright law, and internet and social media issues spanning many industries including media, publishing, technology, retail, fashion, and financial services. Having served as a former chief trademark counsel in-house, she brings an innate business sense and first-hand insights to her practice.
Erin counsels clients on all aspects of IP with a particular emphasis on supporting legal,...