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Keywords in Subject Lines That Can Boost Your Email Open Rates

Email marketer Adestra recently issued a report based on the analysis of the subject lines from 2.2 billion emails to determine which keywords work best to boost email open rates.

Having a strong subject line is key to getting your emails open and read, and the Adestra study showed that consumers rate the subject line as one of their top reasons for opening or trashing an email. 

The report broke out email campaigns by B2B and B2C. Here are the best and worst keywords for B2B (note: the first entry on the chart denotes subject lines that use pipes – which are vertical lines -- to divide multiple subjects):

keywords email

Here are the best and worst keywords for B2C (the 3rd entry on the chart denotes subjects that are separated by commas):

marketing email keywords

If your email open rates are declining over time, maybe it’s time for you to reexamine whether your subject lines are turning your prospects off.

© The Rainmaker Institute, All Rights Reserved National Law Review, Volume III, Number 204
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About this Author

Stephen Fairley legal marketing expert, law office management
CEO

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.

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