As LexisNexis blogger Amy Kovar noted in a post last week on the Attorney Selection Research Studyconducted recently, what happens when consumers complete their online research for an attorney?

Here are the findings:

Nearly 6 in 10 consumers (57%) hired an attorney after searching for one online within the past year, which represents over 33 million consumers.

The second-most common outcome (15%) was to proceed on their own.

13% of respondents continued their attorney search.

Fewer than 1 in 10 (8%) of respondents decided not to pursue legal representation.

The final 6% eventually secured a court-appointed attorney.

So not only are consumers searching for an attorney online, they are overwhelmingly following up on the process by actually hiring one.

What more evidence do you need to begin your online law firm marketing program today?