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Major Drug Company Settles Deceptive Co-Pay Coupon Class in New York

Pfizer Inc. settled last week a case brought by New York's attorney general based on the world's largest pharmaceutical company misleading consumers with its drug co-payment coupon program. The global giant initiated a coupon program that led consumers into thinking they would be paying far less to fill prescriptions but then they ended up having to pay more from 2015-18.

Pfizer agreed to pay $500,000 in fines and costs and to issue more than $200,000 in new restitution coupons to help consumers struggling with health insurance plans that carry high co-payments and deductibles for prescriptions. Pfizer's coupons would say in large print that consumers would "PAY NO MORE THAN" $15, $20 or $25 for certain drugs like Estring for vaginal atrophy and Flector patches for acute pain. New York's Attorney General Barbara Underwood said the practice was deceptive because the true price of the drugs was buried in fine print.

Pfizer now changed its text to read that consumers could "pay as little as" certain specified amounts. Reimbursements would go to New York consumers who used the coupons within three years of Sept. 21, 2018, and paid more than $15 to $25 out of pocket, but the New York-based company did not admit or deny liability. 

© 2019 by Clifford Law Offices PC. All rights reserved.


About this Author

Shannon McNulty, Chicago, Personal Injury Attorney, Wrongful Death, Clifford Law Offices

Shannon McNulty is a Chicago personal injury lawyer and wrongful death attorney who comes to Clifford Law Offices with a wealth of professional experience from previous employment. Having worked for 10 years with the administration of the Chicago Police Department, she served as the Director of Administration in the Bureau of Operational Services. In this critical role she was Chief of Staff to the First Deputy Superintendent. She not only became familiar with the inner workings of this complex department; she also was instrumental in the development and implementation of...