September 23, 2019

September 20, 2019

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New York Shields Consumer Data With Broader Breach Notification, Security, and Identity Theft Protection Laws

On July 25, New York Governor Andrew Cuomo signed two laws to protect individuals against security breaches: the Stop Hacks and Improve Electronic Data Security (SHIELD) Act (S3575B/A5635) and an amendment to provide for certain identify theft protection and mitigation services (A2374/S3582).

The SHIELD Act

The SHIELD Act places additional obligations on businesses that collect “private information” (broadly, personal information, excluding publicly-available information) from or about New York residents by expanding the reach and application of the state’s breach notification law, and by imposing new notice and security obligations.

Expanded Scope and Broader Definitions.

The SHIELD Act expands the reach of New York’s breach notification law by:

  • broadening the scope to apply to any person or business that collects private information of a New York resident (not just those doing business in New York);

  • expanding the definition of private information to include biometric information, online credentials (i.e., usernames or email addresses with their corresponding passwords and/or security questions and answers), and account numbers or debit or credit card numbers, alone, if the number could be used without a PIN or security code; and

  • expanding the definition of “data breach” to include data that may have been accessed, not just acquired.

AG Notification by Regulated Entities.

Entities regulated under the Gramm–Leach–Bliley Act (GLBA), the Health Insurance Portability and Accountability Act of 1996 (HIPAA) or other regulations with breach notification requirements will now be required to notify the New York Attorney General (AG), state department, state police and consumer reporting agencies (CRAs). HIPAA and the Health Information Technology for Economic and Clinical Health Act (HITECH) covered entities have five days to notify the AG after notifying the secretary of Health and Human Services.

Risk of Exposure Analysis.

If private information was inadvertently disclosed, but the business reasonably determines that risk of misuse or harm (financial or emotional) is not likely, notice is not required.

Data Security Program.

The SHIELD Act also imposes a new obligation on businesses, including small businesses, to implement a security program containing reasonable administrative, technical and physical safeguards (e.g., risk assessments, training, and service provider contractual requirements). Regulated entities are deemed in compliance with this requirement provided they comply with their applicable regulatory security requirements.

Increased Penalties.

The law does not create a private right of action, but increases penalties for failure to comply with notification obligations to the greater of $5,000 or up to $20 per instance (capped at $250,000). Additionally, the AG can bring an action to enjoin any business that fails to implement a reasonable data security program and can obtain civil penalties of up to $5,000 per violation.

Identity Theft Protection

Governor Cuomo also signed an amendment requiring CRAs that experience a breach involving social security numbers to offer affected individuals reasonable identity theft prevention services and, if applicable, identity theft mitigation services for up to five years. The new requirement takes effect 60 days after it was signed into law, and will retroactively apply to any CRA breach that occurred in the past three years from the effective date.


Dagatha L. Delgado, an Intellectual Property staff attorney in Katten’s New York office, contributed to this advisory.

©2019 Katten Muchin Rosenman LLP

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About this Author

Matthew R. Baker, Environmental White Collar Attorney, Katten Muchin Law Firm
Associate

Matthew Baker focuses his practice on environmental white collar, internal investigation, complex electronic discovery and information governance issues, and domestic and international data privacy compliance. Matthew represents clients in connection with a variety of environmental and regulatory criminal matters, as well as assists corporate clients with information governance, data privacy and litigation preparedness issues.

Matthew's pro bono work includes assisting nonprofit organizations with data privacy and information governance issues,...

415-293-5816
Doron Goldstein, Katten Muchin Law Firm, Intellectual Property Attorney
Partner

Doron S. Goldstein's practice primarily deals with intellectual property, information technology and advertising, marketing and branded entertainment transactions and counseling, including privacy and information security, trademark, copyright, software and technology matters, and he is co-head of Katten's Advertising, Marketing and Promotions practice and of the firm's Privacy, Data and Cybersecurity group.

Doron regularly advises on various aspects of integrated marketing campaigns, including talent and production agreements, advertising agency relationships, user-generated content, Internet distribution, brand and product integration, sponsorships and promotions. In addition, he provides counsel on trademarks and branding, including with respect to certification marks and geographical indications.

212-940-8840
Megan Hardiman, Katten Muchin Law Firm, Health Care Legl Specialist
Partner

Megan Hardiman draws on her broad regulatory background to advise clients on complex health information privacy issues, tax-exempt organization compliance issues, including maintaining tax-exempt status, IRS Form 990 reporting issues and best practices for executive compensation, state fee-splitting and corporate practice of medicine prohibitions and fraud and abuse compliance.

Megan devotes a significant portion of her practice to helping health care companies and business associates understand and meet the requirements of the Health Insurance Portability...

312-902-5488