August 15, 2022

Volume XII, Number 227

Advertisement
Advertisement

August 12, 2022

Subscribe to Latest Legal News and Analysis
Advertisement

Report: Social Media May Soon Eclipse Search Engines in Driving Traffic to Your Website

A recent report by Forrester Research says that social media may soon drive more traffic to websites than search engines, according to a story at Entrepreneur.com.

The shift is being driven by younger Internet users, who typically use social media as their go-to source for research. According to Forrester, half of Internet users ages 18-23 and 43% of Internet users ages 24-32 used Facebook, Twitter or other social media platforms to search.

Other highlights from the report include:

social media marketing

Direct marketing works. In 2012, 26% of users reported typically finding websites through corporate and branded emails, an 11 point jump from the previous year.

Sponsored search results surge in popularity. Last year, 18% of Internet users said paid search results helped them find what they were looking for. That's up from 8% in 2011.

Links keep users engaged. Roughly 28% of all Internet users, regardless of age, discover new sites from links on websites they're already visiting.

The Forrester research highlights the importance of having social media as a key component of your legal marketing strategy. While a majority of consumers still use Google and other search engines to discover a product or service, more and more are turning to social media to get trusted input from the people they know.

© The Rainmaker Institute, All Rights Reserved National Law Review, Volume III, Number 205
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement

About this Author

Stephen Fairley legal marketing expert, law office management
CEO

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.

...
888-588-5891
Advertisement
Advertisement
Advertisement