December 4, 2021

Volume XI, Number 338

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December 03, 2021

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December 01, 2021

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SEO for Lawyers: How to Make a Great First Impression on Google

First impressions are lasting ones, not just in person but also online. So how do you ensure that a prospective client or referral source that is Googling you likes what they see? 

As the infographic below illustrates, most people – 94% -- only look at the first page of search results on Google. If they don’t find you there, you automatically lose credibility. 

See that stat that says only 2% of people own their first page of results? I happen to be one of those people. Google my name and you will find that the first page of results is made up of my websites and profiles, meaning that I am firmly in control of my brand online.

You want to own as much of the first page as possible, which means you not only need to have a website with relevant content and keywords, you also need to have profiles on LinkedIn, Twitter, Facebook and Google+ (the big 4), a blog, videos on Vimeo and YouTube and more:

  

© The Rainmaker Institute, All Rights Reserved National Law Review, Volume II, Number 255
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About this Author

Stephen Fairley legal marketing expert, law office management
CEO

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.

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888-588-5891
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