December 4, 2021

Volume XI, Number 338

Advertisement
Advertisement

December 03, 2021

Subscribe to Latest Legal News and Analysis

December 02, 2021

Subscribe to Latest Legal News and Analysis

December 01, 2021

Subscribe to Latest Legal News and Analysis
Advertisement

Social Media Marketing for Attorneys: Get Ready for New LinkedIn Company Pages

Last week, LinkedIn announced upcoming changes to its Company Pages and provided a preview of what those will look like once the change is rolled out to all users:

If it looks a little Facebook-familiar to you, I am sure that is no accident – getting rid of the text-heavy pages in favor of streamlining information and making room for lots of images is in direct response to what people prefer on social networking sites. 

Right now, LinkedIn is just making the new design available to several large beta company users but plans to roll it out to everyone by year-end.   LinkedIn also plans to make Company Pages mobile-friendly to capitalize on the growing use of mobile devices for social networking.

With this change, LinkedIn is making it easier for attorneys to showcase their practices as well as for you to engage with prospective client companies online. You will be able to monitor and track developments at companies you have targeted as potential clients, giving you more information to target your marketing as well as more opportunities to engage those prospects.

© The Rainmaker Institute, All Rights Reserved National Law Review, Volume II, Number 257
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement

About this Author

Stephen Fairley legal marketing expert, law office management
CEO

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.

...
888-588-5891
Advertisement
Advertisement
Advertisement