Social Media Marketing for Attorneys: Get Ready for New LinkedIn Company Pages
Last week, LinkedIn announced upcoming changes to its Company Pages and provided a preview of what those will look like once the change is rolled out to all users:
If it looks a little Facebook-familiar to you, I am sure that is no accident – getting rid of the text-heavy pages in favor of streamlining information and making room for lots of images is in direct response to what people prefer on social networking sites.
Right now, LinkedIn is just making the new design available to several large beta company users but plans to roll it out to everyone by year-end. LinkedIn also plans to make Company Pages mobile-friendly to capitalize on the growing use of mobile devices for social networking.
With this change, LinkedIn is making it easier for attorneys to showcase their practices as well as for you to engage with prospective client companies online. You will be able to monitor and track developments at companies you have targeted as potential clients, giving you more information to target your marketing as well as more opportunities to engage those prospects.