February 25, 2020

February 24, 2020

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Social Media Video Marketing Guide for Law Firms [Infographic]

According to a recent research report by Aberdeen Group entitled, Understanding the Expanding Benefits of Marketing with Video, businesses that use video as a strategic marketing initiative gain on average:

  • 66% increase in qualified leads

  • 3x the growth in company revenue

  • 54% more growth in brand awareness

  • 40% greater decrease in customer acquisition costs

In addition, other research shows that companies using video marketing are 53 times more likely to rank on the first page of Google. A Hubspot study revealed that 45% of people watch an hour or more of video on Facebook or YouTube every day. In fact, one-third of all online activity is spent watching video!

So what are you waiting for?

My guess is that if you are not already using social media video in your law firm marketing efforts, you may be at a loss as to how to do it effectively. Maybe you’re not sure what kind of video would resonate with your target audience or you haven’t spent the time to figure out the requirements that each social network has for video. You could be clueless about how long your social media video should be, or who should be in them.

If so, then this infographic from Filmora is for you. Broken down by social network, this guide can help you determine the right types of video for your audience, the correct length, and the pros and cons each platform holds for video.

When producing your videos, just remember to add captions since 85% of Facebook videos are watched without sound.

© The Rainmaker Institute, All Rights Reserved


About this Author

Stephen Fairley legal marketing expert, law office management

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.