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South Dakota Scraps Attempted COOL Comeback

  • Mandatory country of origin labeling (COOL) rules for beef products have long been the subject of controversy and challenge, culminating in a World Trade Organization (WTO) ruling that the COOL requirements violate U.S. trade obligations to Canada and Mexico, and Congress repealing COOL as of December 21, 2015.  Several states have since attempted to require retail meat products to bear a country-of-origin label.  A state senator recently introduced such a bill in South Dakota.
  • Earlier this week, South Dakota’s legislature squashed the proposed COOL bill for meat sold in the state.
  • Given the fact that COOL was repealed at the federal level in December 2015, it is unlikely that state COOL efforts will be successful in the near term.  Nevertheless, this remains a topic of interest to industry and worth continued monitoring.
© 2020 Keller and Heckman LLPNational Law Review, Volume VII, Number 55


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Keller and Heckman offers global food and drug services to its clients. Our comprehensive and extensive food and drug practice is one of the largest in the world. We promote, protect, and defend products made by the spectrum of industries regulated by the U.S. Food and Drug Administration (FDA), the European Commission and Member States authorities in the European Union (EU) and similar authorities throughout the world. The products we help get to market include foods, pharmaceuticals, medical devices, veterinary products, dietary supplements, and cosmetics. In addition...