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Starting Energy Companies in Michigan

In 2005 graduates of Western Michigan University launched mStation Audio LLC in Oshtemo Township to sell audio docking systems for Apple’s iPod. When the company acquired mophie inc.  in 2006, it took that name, and transitioned to designing and manufacturing accessories for the iPhone. One of its products, the Juice Pack, is an auxiliary battery that attaches to the iPhone and retails for about $80, with over 1 million sold. Now headquartered in California to be near Apple, other company operations—distribution, quality control, tech support and customer service—are in Paw Paw, where it employs 30 people. It was recently awarded a $240,000 Michigan Business Development Program incentive. 

Suburb Solar, Inc. started in 2010 near Manistique. Its flagship product is a portable solar generator on wheels. The EasySun 1500 has no moving parts, weighs 120 pounds, and has a handle for rolling on two wheels. Two 110V outlets and two 12V outlets provide power. It is configured so that a user can push a button and plug in an appliance. Equipped with a battery and a meter to show the state of battery charge, it can be operated even when there is no sun.

Renovo Power Systems LLC, based in Ann Arbor, develops and manufactures advanced digital grid tied inverters. Founded in 2008, it provides an inverter product line for solar, wind and hybrid systems. It has recently collaborated with Power Panel Inc. of Detroit on a solar thermal and solar PV project in Ypsilanti for Arbor Brewing Company.

© 2020 Varnum LLPNational Law Review, Volume II, Number 359
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About this Author

Bruce Goodman, Environmental lawyer, Varnum
Counsel

Bruce practices energy law, environmental law, and construction law. His energy background includes negotiating electric power sales agreements (both for wholesale sellers of energy and for retail consumers of energy) state electric rate cases, developing municipal energy tariffs, and energy project structuring and permitting. For years, he published a blog focused on alternative energy developments in Michigan. Most recently he has been involved in various alternative energy projects, including wind energy, biofuels and solar projects.

His environmental experience includes air...

616-336-6574
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