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Webpage Specimens not Automatically Use in Commerce

On April 10, 2019, the Federal Circuit issued a precedential opinion, at the request of the U.S. Patent and Trademark Office (USPTO), regarding submissions of webpages as specimens of use. In re Siny Corp is an important reminder to applicants and practitioners to carefully consider whether webpage specimens to be submitted to the USPTO actually comprise the offering of goods and/or services at the point of sale, or whether they are mere advertising.

In an important footnote, the Federal Circuit reminds us that the webpage specimen at issue here is unlike the one usually found in online marketplaces, where goods are available for immediate purchase. Here, the webpage specimen did not include essential information for consumers to make a purchase. It lacked:
(i) a price or range of prices for the goods 
(ii) minimum quantities 
(iii) payment options, and/or 
(iv) shipping information.

Instead, the webpage merely displayed a notice directing consumers to a phone number and email address “For sales information.” The Trademark Trial and Appeal Board, in its earlier finding assumed that this webpage would connect a prospective customer to sales personnel, but “if virtually all important aspects of the transaction must be determined from information extraneous to the web page, then the web page is not a point of sale” display and is not an acceptable specimen of use. Instead, the Board considered the webpage printout as mere advertising, and the Federal Circuit agreed.

Trademark owners should not panic. Webpages that do make goods and/or services available for purchase on the webpage itself will continue to be accepted as proper specimens (depending, of course, on the nature of the webpage at issue).

The case is In re: Siny Corp., Appeal No. 2018-1077 (Fed. Cir. 2019).

A printout of the rejected specimen can be found by clicking here.

Copyright 2020 K & L GatesNational Law Review, Volume IX, Number 102


About this Author

Susan M. Kayser IP Litigation lawyer KLGates

Susan Kayser is a partner in the firm’s Washington D.C. office where she is a member of the IP Litigation practice group.

Ms. Kayser litigates and counsels clients including international brands and startups, on trademark, advertising, and copyright matters. The Legal 500 and World Trademark Review have recognized her as an “‘outstanding’ disputes specialist” and a leading trademark litigator and acknowledged her for counseling acumen.

For more than 20 years, she has provided strategic advice to brand owners in the apparel, fashion, luxury, consumer...

Aryane Garansi IP Lawyer KLGates

Aryane Garansi is an associate at the firm’s Charlotte office. She is a member of the intellectual property practice group.

*Not admitted in North Carolina

This is a temporary biography. A complete biography will be available soon.

David J. Byer, KL Gates, cyberlaw trademark lawyer, licensing attorney

Mr. Byer is a partner in the Intellectual Property practice group. Mr. Byer concentrates on intellectual property counseling and litigation, particularly on issues relating to copyright, trademark, cyberlaw and licensing. He assists companies involved in the technology, biotechnology, publishing, manufacturing, medical devices, entertainment and electronics industries to develop and exploit robust intellectual property assets in the United States and around the world. Mr. Byer represents both licensors and licensees of world-famous brands and content across a range of...