In September 2018, researchers Harmen Willemse, from The Netherlands Standardization Institute (NEN), and Dr. Maarten van der Zee, from the Wageningen Food & Biobased Research Center, published a White Paper on “Communicating the bio-based content of products in the EU and the US.” Analyzing how bio-based content information is exchanged between businesses, consumers, and government, the paper aims to address the significant challenges associated with the various methods used for the determination of bio-based carbon content in bio-based products. The paper further explores three different determination approaches and compares them to U.S. and European Union (EU) requirements. The researchers conclude that awareness of these different determination methods is key in information sharing between businesses, consumers, and government agencies.