March 27, 2023

Volume XIII, Number 86


March 24, 2023

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Why You Should Create LinkedIn Newsletters

Have you tried using LinkedIn newsletters yet? If not you should! You can now easily create a newsletter on LinkedIn‘s platform through either your personal page or your company page.

LinkedIn newsletters can help with brand awareness, establishing subject matter authority and expertise and of course, lead generation.

The reason you should create a LinkedIn newsletter is because not many people are and it sends an email notification and a LinkedIn notification when you publish your first issue as well as subsequent issues. There is no other way to directly reach people on LinkedIn. And it’s free!

Let me repeat that in case you missed it. The most significant benefit of publishing a LinkedIn newsletter is the automatic notification that it sends to your subscribers via the notifications section on LinkedIn as well as email. 

It works so well that within a few hours of creating my first LinkedIn newsletter I had over 3500 followers.

Don’t assume that everyone is seeing your LinkedIn posts (there is in fact, no way to ensure that every connection of yours sees each of your posts – and the tricky algorithm essentially ensures that), so this is a great way to repurpose them once a week in a digest and increase their visibility and the likelihood they will be seen by a wider audience.

You also can repurpose your email newsletter content because people are busy and they don’t necessarily see everything you send them.

I recommend including a short synopsis of your blog posts, articles, videos, webinars and other content that you want to include with a hyperlink to view the full text that links back to your website. This helps to drive traffic to your web site and keeps the newsletter short.

Check mine out as as an example.

To gain access to publish a newsletter on LinkedIn, you must turn on Creator mode in your profile settings.

The downsides of LinkedIn newsletters are that the analytics are not robust – so unlike emarketing, you don’t really know who viewed it, which articles resonated with them and other important metrics.

Also, unlike your emarketing mailing list of which you have complete ownership, you don’t have the email addresses of your LinkedIn newsletter audience, so the content and their contact information lives on LinkedIn’s platform. That’s why I recommend also having an email newsletter and a robust email list. I recommend adding a sign up for your email list link in your LinkedIn newsletter to help with collecting emails off of LinkedIn’s platform.

LinkedIn creates a landing page for your past issues, which is very useful so you can direct people to view your content and have them in one place. In addition, make sure to add the link to your past LinkedIn newsletters or the most current link to the featured section of your LinkedIn profile so that it is highlighted front and center on your LinkedIn profile!

Will you try out a LinkedIn newsletter?

Copyright © 2023, Stefanie M. Marrone. All Rights Reserved.National Law Review, Volume XII, Number 130

About this Author

Stefanie M. Marrone

Stefanie Marrone advises law firms of all sizes, professional service firms, B2C and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients, attract new clients and achieve greater brand recognition and market share. Stefanie has worked with a broad range of law firms of all sizes over her nearly 20-year legal marketing career from Big Law, to mid-size firms, to boutique firms to solo practitioners. She also works with accounting firms,...