July 2, 2022

Volume XII, Number 183

Advertisement
Advertisement

July 01, 2022

Subscribe to Latest Legal News and Analysis

June 30, 2022

Subscribe to Latest Legal News and Analysis
Advertisement

Will Your Legal Photography Be Outdated in 2018?

Have​ ​you​ ​ever​ ​met​ ​a​ ​person​ ​that​ ​you​ ​had​ ​been​ ​introduced​ ​to​ ​online​ ​and​ ​their​ ​picture​ ​does​ ​not match​ ​their​ ​appearance​ ​whatsoever?​ ​It’s​ ​disconcerting.​ ​Is​ ​that​ ​the​ ​first​ ​impression​ ​that​ ​you want​ ​to​ ​set​ ​with​ ​potential​ ​clients?​ ​First​ ​impressions​ ​matter​ ​and​ ​they’re​ usually​ ​formed​ ​within seven​ ​seconds ​of​ ​meeting​ ​a​ ​new​ ​person.

Keeping​ ​your​ ​legal​ ​photography​ ​updated​ ​is​ ​incredibly​ ​important.​ ​Your​ ​attorney​ ​portraits​ ​should be​ ​updated​ ​regularly​ ​because​ ​clients​ ​care​ ​about​ ​who​ ​they​ ​are​ ​working​ ​with​ ​and​ ​who​ ​is​ ​behind the​ ​business.​ ​Your​ ​attorneys​ ​will​ ​change​ ​in​ ​appearance​ ​over​ ​time​ ​and​ ​clients​ ​will​ ​notice​ ​if​ ​there is​ ​a​ ​difference.

How​ ​to​ ​Know​ ​If​ ​Your​ ​Legal​ ​Photography​ ​Outdated?

There​ ​are​ ​a​ ​number​ ​of​ ​things​ ​to​ ​consider​ ​when​ ​thinking​ ​about​ ​updating​ ​your​ ​legal​ ​photography.  First,​ ​assess​ ​the​ ​age​ ​of​ ​your​ ​current​ ​attorney​ ​portraits.​ ​It​ ​is​ ​a​ ​good​ ​practice​ ​to​ ​reevaluate​ ​your legal​ ​photography​ ​at​ ​least​ ​once​ ​a​ ​year​ ​to​ ​ensure​ ​your​ ​images​ ​haven’t​ ​started​ ​to​ ​appear​ ​dated. Appearance​ ​can​ ​change​ ​drastically​ ​over​ ​the​ ​course​ ​of​ ​a​ ​year,​ ​so​ ​take​ ​notice​ ​if​ ​there​ ​are​ ​any major​ ​differences.

Another​ ​thing​ ​to​ ​keep​ ​in​ ​mind​ ​is​ ​law​ ​firm​ ​branding.​ ​Has​ ​your​ ​law​ ​firm​ ​been​ ​rebranded​ ​in​ ​the past​ ​year?​ ​If​ ​your​ ​law​ ​firm​ ​has​ ​recently​ ​rebranded,​ ​your​ ​attorney​ ​portraits​ ​might​ ​not​ ​fit​ ​with​ ​the new​ ​branding.​ ​Attorney​ ​portraits​ ​should​ ​be​ ​styled​ ​in​ ​a​ ​way​ ​that​ ​reflects​ ​your​ ​branding,​ ​and​ ​not with​ ​the​ ​typical​ ​“high​ ​school​ ​senior​ ​portrait​ ​look.”​ ​Look​ ​closely​ ​at​ ​how​ ​they​ ​compare​ ​to​ ​the​ ​look of​ ​your​ ​website​ ​and​ ​marketing​ ​materials​ ​and​ ​consider​ ​how​ ​they​ ​would​ ​look​ ​with​ ​newly​ ​styled portraits.

Your​ ​law​ ​firm​ ​might​ ​have​ ​undergone​ ​a​ ​few​ ​changes​ ​within​ ​the​ ​last​ ​year​ ​and​ ​you​ ​will​ ​want​ ​to take​ ​that​ ​into​ ​consideration​ ​as​ ​well.​ ​Has​ ​your​ ​firm​ ​grown​ ​or​ ​merged​ ​with​ ​another​ ​firm?​ ​If​ ​so, you​ ​will​ ​want​ ​to​ ​reevaluate​ ​your​ ​current​ ​portraits​ ​and​ ​stock​ ​photos.​ ​This​ ​is​ ​especially​ ​important with​ ​mergers​ ​because​ ​photography​ ​from​ ​two​ ​separate​ ​firms​ ​might​ ​not​ ​be​ ​cohesive.​ ​If​ ​your​ ​law firm​ ​has​ ​grown​ ​and​ ​added​ ​a​ ​new​ ​location​ ​or​ ​multiple​ ​locations,​ ​the​ ​attorney​ ​portraits​ ​for​ ​each location​ ​should​ ​look​ ​consistent​ ​and​ ​as​ ​if​ ​you​ ​work​ ​at​ ​the​ ​same​ ​firm.

If​ ​you​ ​have​ ​evaluated​ ​your​ ​present​ ​legal​ ​photography​ ​and​ ​believe​ ​that​ ​you​ ​could​ ​benefit​ ​from an​ ​update,​ ​these​ ​are​ ​the​ ​steps​ ​your​ ​law​ ​firm​ ​should​ ​take.

The​ ​Next​ ​Steps

If​ ​you​ ​are​ ​ready​ ​for​ ​a​ ​photography​ ​refresh,​ ​the​ ​first​ ​thing​ ​to​ ​do​ ​is​ ​to​ ​find​ ​the​ ​right​ ​photographer for​ ​your​ ​firm. 

Your​ ​legal​ ​photography​ ​is​ ​an​ ​investment​ ​that​ ​must​ ​be​ ​regularly​ ​updated.​ ​This​ ​includes​ ​both attorney​ ​portraits​ ​and​ ​any​ ​stock​ ​photos.​ ​To​ ​make​ ​the​ ​most​ ​of​ ​your​ ​investment,​ ​we​ ​recommend partnering​ ​with​ ​a​ ​capable​ ​photographer​ ​or​ ​photography​ ​agency. 

If​ ​you​ ​have​ ​a​ ​larger​ ​law​ ​firm​ ​with​ ​multiple​ ​locations,​ ​you​ ​will​ ​want​ ​to​ ​work​ ​with​ ​an​ ​experienced photography​ ​agency​ ​that​ ​can​ ​expertly​ ​provide​ ​cohesive,​ ​professional​ ​photography​ ​across​ ​all​ ​of your​ ​locations.  

© Copyright 2022 Gittings PhotographyNational Law Review, Volume VII, Number 347
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement

About this Author

Greg Lorfing, Gittings, Legal, Headshot
CEO, President, and Creative Director

Greg Lorfing is the CEO, President, and Creative Director of GittingsLegal, a global photography agency specializing in high-quality law firm portraiture. With a global network of photographers in 36 U.S cities and 15 countries throughout Europe, Asia, and the Middle East, GittingsLegal delivers consistent and high-quality legal portraits to firms with multiple office locations.

877.668.6369
Advertisement
Advertisement
Advertisement