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Will Your Legal Photography Be Outdated in 2018?

Have​ ​you​ ​ever​ ​met​ ​a​ ​person​ ​that​ ​you​ ​had​ ​been​ ​introduced​ ​to​ ​online​ ​and​ ​their​ ​picture​ ​does​ ​not match​ ​their​ ​appearance​ ​whatsoever?​ ​It’s​ ​disconcerting.​ ​Is​ ​that​ ​the​ ​first​ ​impression​ ​that​ ​you want​ ​to​ ​set​ ​with​ ​potential​ ​clients?​ ​First​ ​impressions​ ​matter​ ​and​ ​they’re​ usually​ ​formed​ ​within seven​ ​seconds ​of​ ​meeting​ ​a​ ​new​ ​person.

Keeping​ ​your​ ​legal​ ​photography​ ​updated​ ​is​ ​incredibly​ ​important.​ ​Your​ ​attorney​ ​portraits​ ​should be​ ​updated​ ​regularly​ ​because​ ​clients​ ​care​ ​about​ ​who​ ​they​ ​are​ ​working​ ​with​ ​and​ ​who​ ​is​ ​behind the​ ​business.​ ​Your​ ​attorneys​ ​will​ ​change​ ​in​ ​appearance​ ​over​ ​time​ ​and​ ​clients​ ​will​ ​notice​ ​if​ ​there is​ ​a​ ​difference.

How​ ​to​ ​Know​ ​If​ ​Your​ ​Legal​ ​Photography​ ​Outdated?

There​ ​are​ ​a​ ​number​ ​of​ ​things​ ​to​ ​consider​ ​when​ ​thinking​ ​about​ ​updating​ ​your​ ​legal​ ​photography.  First,​ ​assess​ ​the​ ​age​ ​of​ ​your​ ​current​ ​attorney​ ​portraits.​ ​It​ ​is​ ​a​ ​good​ ​practice​ ​to​ ​reevaluate​ ​your legal​ ​photography​ ​at​ ​least​ ​once​ ​a​ ​year​ ​to​ ​ensure​ ​your​ ​images​ ​haven’t​ ​started​ ​to​ ​appear​ ​dated. Appearance​ ​can​ ​change​ ​drastically​ ​over​ ​the​ ​course​ ​of​ ​a​ ​year,​ ​so​ ​take​ ​notice​ ​if​ ​there​ ​are​ ​any major​ ​differences.

Another​ ​thing​ ​to​ ​keep​ ​in​ ​mind​ ​is​ ​law​ ​firm​ ​branding.​ ​Has​ ​your​ ​law​ ​firm​ ​been​ ​rebranded​ ​in​ ​the past​ ​year?​ ​If​ ​your​ ​law​ ​firm​ ​has​ ​recently​ ​rebranded,​ ​your​ ​attorney​ ​portraits​ ​might​ ​not​ ​fit​ ​with​ ​the new​ ​branding.​ ​Attorney​ ​portraits​ ​should​ ​be​ ​styled​ ​in​ ​a​ ​way​ ​that​ ​reflects​ ​your​ ​branding,​ ​and​ ​not with​ ​the​ ​typical​ ​“high​ ​school​ ​senior​ ​portrait​ ​look.”​ ​Look​ ​closely​ ​at​ ​how​ ​they​ ​compare​ ​to​ ​the​ ​look of​ ​your​ ​website​ ​and​ ​marketing​ ​materials​ ​and​ ​consider​ ​how​ ​they​ ​would​ ​look​ ​with​ ​newly​ ​styled portraits.

Your​ ​law​ ​firm​ ​might​ ​have​ ​undergone​ ​a​ ​few​ ​changes​ ​within​ ​the​ ​last​ ​year​ ​and​ ​you​ ​will​ ​want​ ​to take​ ​that​ ​into​ ​consideration​ ​as​ ​well.​ ​Has​ ​your​ ​firm​ ​grown​ ​or​ ​merged​ ​with​ ​another​ ​firm?​ ​If​ ​so, you​ ​will​ ​want​ ​to​ ​reevaluate​ ​your​ ​current​ ​portraits​ ​and​ ​stock​ ​photos.​ ​This​ ​is​ ​especially​ ​important with​ ​mergers​ ​because​ ​photography​ ​from​ ​two​ ​separate​ ​firms​ ​might​ ​not​ ​be​ ​cohesive.​ ​If​ ​your​ ​law firm​ ​has​ ​grown​ ​and​ ​added​ ​a​ ​new​ ​location​ ​or​ ​multiple​ ​locations,​ ​the​ ​attorney​ ​portraits​ ​for​ ​each location​ ​should​ ​look​ ​consistent​ ​and​ ​as​ ​if​ ​you​ ​work​ ​at​ ​the​ ​same​ ​firm.

If​ ​you​ ​have​ ​evaluated​ ​your​ ​present​ ​legal​ ​photography​ ​and​ ​believe​ ​that​ ​you​ ​could​ ​benefit​ ​from an​ ​update,​ ​these​ ​are​ ​the​ ​steps​ ​your​ ​law​ ​firm​ ​should​ ​take.

The​ ​Next​ ​Steps

If​ ​you​ ​are​ ​ready​ ​for​ ​a​ ​photography​ ​refresh,​ ​the​ ​first​ ​thing​ ​to​ ​do​ ​is​ ​to​ ​find​ ​the​ ​right​ ​photographer for​ ​your​ ​firm. 

Your​ ​legal​ ​photography​ ​is​ ​an​ ​investment​ ​that​ ​must​ ​be​ ​regularly​ ​updated.​ ​This​ ​includes​ ​both attorney​ ​portraits​ ​and​ ​any​ ​stock​ ​photos.​ ​To​ ​make​ ​the​ ​most​ ​of​ ​your​ ​investment,​ ​we​ ​recommend partnering​ ​with​ ​a​ ​capable​ ​photographer​ ​or​ ​photography​ ​agency. 

If​ ​you​ ​have​ ​a​ ​larger​ ​law​ ​firm​ ​with​ ​multiple​ ​locations,​ ​you​ ​will​ ​want​ ​to​ ​work​ ​with​ ​an​ ​experienced photography​ ​agency​ ​that​ ​can​ ​expertly​ ​provide​ ​cohesive,​ ​professional​ ​photography​ ​across​ ​all​ ​of your​ ​locations.  

© Copyright 2019 Gittings Photography

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About this Author

Greg Lorfing, Gittings, Legal, Headshot
CEO, President, and Creative Director

Greg Lorfing is the CEO, President, and Creative Director of GittingsLegal, a global photography agency specializing in high-quality law firm portraiture. With a global network of photographers in 36 U.S cities and 15 countries throughout Europe, Asia, and the Middle East, GittingsLegal delivers consistent and high-quality legal portraits to firms with multiple office locations.

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