During his career, Eli Seggev has been an academic, a marketing researcher and an entrepreneur. He founded companies in the U.S. and in Africa, has been on the faculties of several universities teaching marketing, research, consumer behavior and entrepreneurship, and has founded and managed two marketing research companies that were subsequently acquired by U.K.-based multinationals.

During the past dozen years, he has acted as a survey research expert in matters dealing with trademark infringement, false advertising, and class action cases where he designs and conducts surveys for a variety of clients. Eli has a Ph.D. in marketing and quantitative methods from Syracuse University, an MBA from the University of Michigan and a BA in Social Science from the Hebrew University (Jerusalem).