June 5, 2023

Volume XIII, Number 156


Sarah Bottorff

Sarah is the SVP of Growth at Lawmatics. She has over 15 years of marketing and sales experience and has a proven track record of building brands and driving growth at companies like MyCase, Smokeball, CJ Affiliate, Johnson & Johnson, and FastSpring.

Before joining Lawmatics, Sarah held the role of VP of Marketing at FastSpring, where she built out the marketing arm of the go-to-market team, created a scalable demand generation machine, and rebranded the company - repositioning it from a legacy fragmented ecommerce solution to the leading full-service ecommerce platform.

Prior to FastSpring, Sarah built and led the marketing strategy for both MyCase and Smokeball, propelling each legal tech company to become the leading solutions players on the market today.

Articles in the National Law Review database by Sarah Bottorff


Law firms are always looking for ways to strengthen their practices and streamline their processes to be more efficient. Over the last few years, customer relationship management software (CRM) has become emergent in the legal world. Sarah Bottorff of Lawmatics has written many articles on the topic of CRM software and why it’s beneficial to law firms. The National Law Review has recognized Ms. Bottorff as a 2021 Go-To Thought leader for her tips on client intake, improving workplace productivity, and the benefits of a good CRM system.