As one of the owners of Jaffe, Vivian balances her responsibilities between managing the agency’s relationships with our clients and staff and providing our clients with high-level PR account leadership, directing teams that execute and implement successful legal media relations programs.
Serving as an integral senior member of a law firm’s marketing department, Vivian takes pride in developing long-term relationships with law firm clients, many of whom she has worked with for a minimum of five to 10 years. These partnerships have enabled Vivian to become a trusted advisor to many of the country’s top corporate law firms. While some media relations programs rely on immediate results, others depend on long-range planning and benefit from working with someone who fully knows and understands a firm’s culture, philosophies, history and management style. That’s why Vivian’s enduring relationships with her clients allow her to manage effective law firm media relations strategies that she adapts to fit each firm’s evolving needs.
Vivian is active with LMA International and is a frequent speaker to lawyers and legal marketers, as well as a published author on a range of legal marketing and PR, crisis communications, and media relations topics.
Areas of Expertise
Develop an efficient media relations strategy that supports immediate and long-term goals.
Provide perceptive PR counsel on litigation PR and crisis matters.
Translate complex legal issues so that a reporter quickly understands the news potential.
Deliver senior-level insights and in-depth knowledge of business and trade media.
Advise on the use of social media for law firm business development.