June 15, 2021

Volume XI, Number 166


NLR Award Melanie Trudeau Jaffe

The Jaffe name is synonymous with legal PR and marketing. Since 1978, we have been helping law firms, lawyers, legal associations and legal vendors hone their brands and grow their bottom lines with strategic and creative marketing and public relations solutions. Our team of senior consultants – all of whom work in a virtual environment – span the country, allowing us to provide services no matter where our clients are located.  We provide a full range of traditional and innovative marketing and PR solutions for the legal industry. Our law firm PR consultants routinely work with our clients to promote attorney thought leadership to high-profile outlets and niche business publications in a variety of media. They also provide speaker services and rankings assistance. Our creative marketing consultants blend high-level strategy with today’s content marketing and design best practices to identify and develop unique law firm brand identities as well as top-quality digital and print materials. Our business development consultants work with your firm to identify growth opportunities and provide strategic advice regarding law firm management best practices.


Contributing authors from Jaffe:

Carlos Arcos Jaffe
Vice President Public Relations
Carlos Arcos has been a prominent presence in Houston public relations for 15 years. A former lawyer, he possesses a unique tenacity in securing noteworthy media hits for clients, from the...
Glennie Green Jaffe
Glennie has more than 25 years of marketing, business development and sales experience, with the majority of that time in professional services industries. She formerly worked at an Am Law...
Vivian Hood Public Relations Jaffe PR
CEO/Owner, Public Relations
As one of the owners of Jaffe, Vivian balances her responsibilities between managing the agency’s relationships with our clients and staff and providing our clients with high-level PR...
Terry Isner, President of Marketing and Business Development, Jaffe
CEO/Owner Marketing & Branding
As someone who is more likely to set trends than to follow them, Terry is the rare mix of business strategist and artist. A multiple LMA Your Honor Award recipient and one of LawDragon’s “...
Jaffe has assembled a team of highly skilled, senior marketing, PR and creative consultants to help our clients reach their peak potential. Our staff is a diverse blend of talent and...
Jay Jaffe Founder of Jaffe Consultants
President and CEO of Jaffe PR for the past 30 years plus, Jay M. Jaffe is widely known in the legal industry as an innovator of legal marketing services and a proponent of the critical...
Stephanie Kantor Holtzman, Jaffe, Vice President of Public Relations, marketing agency specialist
Vice President of Public Relations
Stephanie lives and breathes public relations endeavors. As a dedicated public relations professional, her days are spent pairing her clients’ priorities and interests with media that...
Randy Labuzinski, Jaffe, Marketing, Vice President
Vice President, Public Relations
A former newspaper reporter and editor, Randy provides law firms with valuable perspectives and smart ideas on how to collaborate strategically with media to gain positive exposure in...
Liz Bard Lindley Senior Vice President Public Relations
Senior Vice President Public Relations
Liz has been working with professional services firms throughout her career, with a focus on strategic public relations campaigns that truly support business development. Sure, she has...
Michelle McCormick Marketing & Public Relations Jaffe PR
Senior Vice President Marketing & Public Relations
Michelle started her career in professional services while working with a professional accounting association in British Columbia. In the post Sarbanes-Oxley era, Michelle was called upon...
Evyan O-Keefe Marketing & Business Dev. Jaffe PR Firm
Senior Vice President Marketing & Business Development
Professionally Speaking Before joining Jaffe, Evyan spent the majority of her career working with mid-sized law firms and helping them create strategic business development and marketing...
Alan E. Singles, Jaffe, Senior Marketing Manager, Digital materials, Print Campaign Development,
Director of Marketing and Graphic Services
Alan has over 30 years of marketing experience, holding senior and managerial positions for one of the 200 largest law firms in the country. He has led the development and creation of all...
Rachel Sisserson VP Public Relations Jaffe
Vice President of Public Relations
Rachel has a long and successful track record of conceiving and executing public relations, communications and marketing initiatives. She came to Jaffe with 13 years of in-house legal...
Melanie Trudeau, Jaffe, Digital Strategist, Legal Marketer
Digital Strategist
As Jaffe’s law firm Digital Marketing Strategist, Melanie helps improve clients’ online visibility. Whether it’s a law firm website, a social media channel or an email marketing program, a...

Jaffe has been selected for a 2018 NLR Go-To Thought Leadership award for their thought leadership on law firm reputation management. The authors at Jaffe use their expertise to write actionable advice for law firms on how to get ahead of media crises, prevent cyber-attacks, as well as how to recover should a data breach occur.  With Reputation Management and Cybersecurity an increasing concern for law firms, their advice and insights is a Go-To resource for NLR Readers.