December 6, 2021

Volume XI, Number 340



OLIVARES is a world-class IP law firm who represents some of the world’s biggest brands. We receive numerous awards and accolades every year from industry magazines and peer reviews due to a combination of long established trust, the highly personalized service we provide for our clients and a history of precedent setting success in patents, trademarks, copyrights, regulatory, administrative and constitutional law. We leverage our 50 years of experience to offer a full range of IP, regulatory, administrative and some corporate law services, across all industries.

Much of OLIVARES’ strength and uniqueness comes from our sustained efforts to change and improve IP regulation in Mexico. The IP system is not always predictable and so we constantly challenge the system to improve it, and thus create IP protection that is less open to question in litigation.

In patent work our firm has the most diverse range of engineers in the Latin American market, allowing us to better navigate extremely technical issues with a more strategic approach than a traditional general practice firm. We have filed over 14,000 patents in the last ten years and the high level of education of our attorneys permits us to file both high quantities and qualities of patents.

In trademarks we have more recommendations from industry publications than any other firm and a fierce record of enforcement and litigation success.

In regulatory and administrative law we are breaking new ground and helping companies enforce rights granted by international treaties that are currently not being adjudicated adequately in Mexico. Further, the regulatory system in Mexico is complex to navigate and we have become experts in ensuring our clients fulfill all their regulatory obligations.

Our repeated success in litigation leads clients to us when other firms have failed. Companies and outside counsel often come to us when they have failed in the first round of patent, trademark, and copyright related litigation. The size and depth of our expertise is unparalleled in the Mexican market.


Contributing authors from OLIVARES:

Gustavo Alcocer Attorney OLIVARES Corporate Commercial Law
Gustavo Alcocer manages the Corporate and Commercial Law Group at OLIVARES, advising domestic and foreign businesses and the owners of those businesses on Mexican and cross-border corporate...
Armando Arenas Intellectual Property and Litigation Attorney Olivares Law Firm Mexico City
Armando Arenas joined OLIVARES in 2000 and became a partner in January 2017. He has experience working on a range of IP matters, including consulting and litigation on trademark, patent,...
Abraham Diaz Lawyer IT Privacy OLIVARES
Abraham Díaz “adds value for clients with diverse portfolios as a result of his tripartite copyright, trademark and unfair competition expertise,” according to World Trademark Review’s WTR...
Mauricio joined OLIVARES in 2011. He initially worked for two years with our litigation team. In 2014, he became part of the Copyright and Media, Sports and Entertainment Law teams. He...
Alejandro Luna has been alternately dubbed “an extraordinary litigator, active at every level,” “responsive and insightful,” and “a knowledgeable IP practitioner offering creative and cost-...
Jaime Rodriguez is a trademark Attorney at OLIVARES with more than 5 years of experience. His work is mainly focused on registration of distinctive signs, as well as trademark litigation...
Dubbed by his peers as “one of the most knowledgeable IP lawyers in Mexico,” according to Chambers and Partners, Luis Schmidt’s focus is on achieving fair and just protection for his...
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Guillermo Treviño’s tasks comprise obtaining protection for our clients of: reserva rights (names of TV programs, printed matter, diffusion via computer networks, names of fiction...