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13 Online Marketing Action Items For Your Law Firm (Quick! Do Them Before Summer Ends!)

Before saying goodbye to the restful pace of summer, gear up for the remainder of the year by taking stock of your law firm’s online marketing. We asked our award-winning team for the top marketing action items your firm should undertake to finish 2015 strong.

  1. Put videos on your site. It's a great opportunity to present yourself and make your firm more attractive to clients.

  2. Include customer testimonials (written and video) and include all press coverage your firm receives on your website.

  3. Be active on social media. For Twitter, sign up for free programs to streamline tweeting like Twibble.io and Hootsuite. For Facebook, share pictures from summer events at the firm, firm family events, sponsorships of teams or other organizations. Also have a ‘in the community’ page on your website that features a live tweet feed.

  4. Update your professional law firm photos. If your firm photos are more than a year or two old, use the remainder of summer to hire a local photographer to take a few shots.

  5. Include professionally made videos on your website. Those do-it-yourself amateur videos with poor lighting, speakers seen half in shadow and unedited mumblings are not so good.

  6. Regularly update your blog with recent industry trends--most importantly, make the reads interesting and appealing, as well as useful and informative.

  7. Have original and fresh content. Avoid copying snippets from other sites, or internal technical issues on your site, that will create duplicate content.

  8. When using images for blog posts, make sure to add a little bit of flair to them. Overlay text or vector graphics to give that old stock photo a custom and fresh feel and to attract more people to click and read that blog post.

  9. Claim and optimize your Google My Business listing for your main office.

  10. Pull together a plan to actively seek reviews on your Google listing, as that is going to help with conversion rates when your firm shows up locally. Also, we have found that when attorneys actively seek to improve their AVVO profiles through reviews and peer endorsements, it can have a tremendous impact.

  11. Online engagement is KEY! It’s not good enough to just have an online presence, you have to be willing to engage with your audience.

  12. Your site needs a point of differentiation and should explain why clients need to choose you over any other firm in town.

  13. Seriously invest in the Web. No one uses the phone book, watches TV ads, or opens direct mailers anymore.

© 1999 – 2022 Consultwebs.com, Inc.National Law Review, Volume V, Number 183
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About this Author

Tanner Jones, Marketing Director, Consultwebs
Marketing Director

Tanner Jones serves as the Marketing Director for Consultwebs.com, which means that he often is one of the first contacts our clients have with our firm. Those clients usually come away impressed with Tanner’s grasp of how law firms can maximize their investment in their Internet presence.

A native of Waynesville, North Carolina, Tanner joined Consultwebs after serving in the Berea College Work-Study Program. He also worked in Sales at a Fortune 500 company after earning his Bachelor’s Degree in business administration from Berea...

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