5 Serious (& 1 Lighthearted) Legal Web Marketing Predictions for 2015
Where is legal web marketing headed in 2015? Do we need to prep for any upcoming roadblocks? What about exciting changes to anticipate? Are there any new technologies that will help the industry?
If these are questions you’ve been asking, I’m right there with you. When I have legal marketing questions, I turn to the expertise of my teammates at Consultwebs.com. I asked their predictions as to where legal web marketing is headed in 2015.
Here’s what they said.
Mobile will continue to grow. Your site MUST be optimized for mobile in 2015.
There will be a great focus on the user: understanding who they are, what content they consume, and how they view it.
We will see more personalized, targeted content marketing. Content will be optimized towards the purchase funnel, or the journey a visitor will take on your site, in whatever format works best for your audience.
Watch Reddit. If your audience is there, then you would be wise to start putting resources there.
Mike Dayton, J.D.
Manager of Content Services
The message for content is moving toward: “Go deep!” Google is rewarding longer, substantive articles and website sections. Our Content Team will continue its emphasis on resource sections that signal our clients’ authority and expertise in their practice area niches.
My prediction is that mobile technology will become even more of an important tool that law firms (and all businesses) will use to connect with their clientele. Not just for lead generation and online search, but also case management, client payments, and communication.
Local SEO Specialist
I think we'll see even more importance placed on mobile friendly sites. Google launched a mobile friendly checker last month, google.com/webmasters/tools/mobile-friendly, and results that get a passing grade will have a mobile friendly badge next to their name in results. This is yet another hint to site owners that mobile is of critical importance and that Google is rewarding the sites that are mobile friendly.
Senior Web Engineer
Online Marketing Consultant
Matt Cutts will move to Alaska and build a cabin like Dick Proenneke, never to return to Google. He will grow a mountain man beard and catch salmon from streams with his teeth.
Seriously, it’s worth noting that Cutts’ leave from Google was extended into 2015. His future with the search engine is something to track in 2015.