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Volume XII, Number 145


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20 Social Media Content Ideas Anyone Can Do Starting Today

So you want to start writing more on LinkedIn but you sometimes struggle to come up with content ideas? I’ve got you covered!

Here are 20 content prompts to inspire anyone in any field.

All that it’s missing is your unique experience from your perspective. And that’s what your content advantage is.

Take a look at Shari Belitz to see how this is put into practice with her unique take on song lyrics in her posts.

And Major Lindsey & Africa recruiter Dimitri Mastrocola for his helpful posts for success strategies for in-house counsel.

  1. Red flags to watch out for

  2. Easy changes to make

  3. A Q&A series or an FAQ

  4. Your favorite tech tools

  5. Job interviewing tips

  6. Success tips

  7. Your favorite books/blogs

  8. An inspirational quote

  9. Why you chose your field

  10. Step-by-step carousel post

  11. How to do X

  12. Lessons learned from past

  13. Women who inspire you

  14. Productivity hacks

  15. List posts – 5 tips for X

  16. How you got your first client

  17. What you learned from/by

  18. What you‘d tell younger self

  19. Best/worst occurrences

  20. Mistakes to avoid

The next step is to choose which topics interest you from the prompt list above and then outline a post (or two or three) about them.

Make sure to choose ideas that are consistent with your content pillars – these are a set of themes or topics that you can use to create posts. (If you don’t have content pillars, now is a good time to create them).

The content pillars that you choose should encompass and be consistent with your brand’s purpose, values, tone of voice, positioning and goals.

As you write your posts, offer practical advice, write in short paragraphs, and tell stories from your own life when you can.

Most of all, be helpful and relatable. And be YOU!

The idea is to stay top of mind of with clients and prospects with helpful content where you can provide your unique perspective.

Copyright © 2022, Stefanie M. Marrone. All Rights Reserved.National Law Review, Volume XII, Number 18

About this Author

Stefanie M. Marrone

Stefanie Marrone advises law firms of all sizes, professional service firms, B2C and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients, attract new clients and achieve greater brand recognition and market share. Stefanie has worked with a broad range of law firms of all sizes over her nearly 20-year legal marketing career from Big Law, to mid-size firms, to boutique firms to solo practitioners. She also works with accounting firms,...