How long has it been since you updated your website?  If it’s been a year or more, then it’s time to take another look at how you can improve it to better serve prospects coming to your site for information.

Here are three things you should look at to improve your law firm website:

Design – humans are visual beings, and how your website looks is critical in conveying the message you want people to remember about your firm.  People respond better to visual information – and remember it longer – than plain text.  So if you site is heavy on text and short on compelling visuals, you need to change that.

Video – again, remember the visual.  Research says that 90% of the information transmitted to the human brain is visual.  Research on retail websites by Internet Retailer showed that 85% of visitors were more likely to make a purchase after watching a video.  Plus, video allows you to communicate your firm’s attributes directly to a prospect and gives them a real feel for how you do business.

Navigation – no one has the patience to wade through a series of links to get to the information they want, so your site needs to serve it up immediately through easy navigation.  If the information your visitors are seeking is not immediately apparent, they will go somewhere else.  Scour your site’s analytics to see if people are abandoning your pages – this means they are not finding what they came for.