Abe Lincoln’s 25-cent Marketing Speech
Tuesday, September 2, 2014

We’ve all seen the 1858-59 print advertisement where Abe Lincoln announced the formation of his new law firm, Lincoln & Herndon in Springfield, Illinois.

Lincoln & Herndon Advertisement of Law Office Opening




But did you know that Abe Lincoln also gave marketing and client-development speeches? Here’s a newspaper announcement for his Springfield Library Association

And he charged 25 cents admission!

Lincoln's Speech Charging Admission





And for lawyers who still wonder whether lawyer marketing is ethical?

Abe Lincoln apparently thought so . . . .


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