August 19, 2019

August 19, 2019

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Abe Lincoln’s 25-cent Marketing Speech

We’ve all seen the 1858-59 print advertisement where Abe Lincoln announced the formation of his new law firm, Lincoln & Herndon in Springfield, Illinois.

Lincoln & Herndon Advertisement of Law Office Opening




But did you know that Abe Lincoln also gave marketing and client-development speeches? Here’s a newspaper announcement for his Springfield Library Association

And he charged 25 cents admission!

Lincoln's Speech Charging Admission





And for lawyers who still wonder whether lawyer marketing is ethical?

Abe Lincoln apparently thought so . . . .

© 2019 Fishman Marketing


About this Author

Ross Fishman legal marketing expert  Fishman Marketing

Fishman Marketing develops the legal profession's most-effective brands and websites. Called “one of the leading experts on law firm marketing” by Lawyers Weekly, Ross helps firms dominate their markets and generate revenue. FM has designed 200+ marketing campaigns and taught 10,000 lawyers worldwide how to generate new business.

A former litigator and...