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Abe Lincoln’s 25-cent Marketing Speech

We’ve all seen the 1858-59 print advertisement where Abe Lincoln announced the formation of his new law firm, Lincoln & Herndon in Springfield, Illinois.

Lincoln & Herndon Advertisement of Law Office Opening




But did you know that Abe Lincoln also gave marketing and client-development speeches? Here’s a newspaper announcement for his Springfield Library Association

And he charged 25 cents admission!

Lincoln's Speech Charging Admission





And for lawyers who still wonder whether lawyer marketing is ethical?

Abe Lincoln apparently thought so . . . .

© 2023 Fishman MarketingNational Law Review, Volume IV, Number 245

About this Author

Ross Fishman legal marketing expert  Fishman Marketing

National Law Review Thought Leader 2018

Of Counsel magazine wrote: “Many people consider Ross to be the nation’s foremost expert on professional services marketing.” He uses powerful brands, websites, and marketing training to help lawyers and law firms dominate their markets and dramatically increase profits.

A former...