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California Attorney General Proposes Minor Modifications to the CCPA Regulations

On December 10, 2020, the California Attorney General (“AG”) proposed some minor modifications  to the regulations implementing the California Consumer Privacy Act of 2018 (“CCPA”). The modifications were published in response to comments received by the AG following publication of the previous set of proposed modifications on October 12, 2020.

Specifically, the new changes:

  • Propose a design for an opt-out icon that must be included in addition to (not in lieu of), and next to the “Do Not Sell” opt-out notice; and
  • Revise portions of the regulations relating to notice of the right to opt-out in order to highlight alternative methods of providing such notice (such as posted notices and notices over the phone).

The new opt-out icon (a blue stylized toggle icon) was developed by researchers from Carnegie Mellon University’s CyLab (CyLab) and the University of Michigan’s School of Information. As reported by CyLab, late last year researchers developed and tested dozens of icons to identify how to best communicate privacy choices to consumers.

Documentation related to the opt-out icon testing and related empirical analysis has been added to the rulemaking record here.

The comment period for the proposed regulations ends at 5:00 pm PST on December 28, 2020.

© Copyright 2022 Squire Patton Boggs (US) LLPNational Law Review, Volume X, Number 350
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About this Author

Lydia de la Torre Data Privacy & Cybersecurity Attorney Squire Patton Boggs Palo Alto, CA
Of Counsel

Lydia de la Torre provides strategic privacy compliance advice related to US and EU privacy, including data protection and cybersecurity law, General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), other state’s privacy and cyber laws, US financial privacy laws, and marketing and advertising compliance, as well as information security. She also represents clients in investigations with an eye toward helping them avoid litigation.

Lydia’s work in-house and with organizations has run the gamut, from pre-IPO start-ups to mature Fortune 500 companies, in a...

650-843-3227
Glenn Brown Data Privacy & Cybersecurity Attorney Squire Patton Boggs Atlanta., GA
Of Counsel

A senior member of our Data Privacy & Cybersecurity Practice Group, Glenn Brown provides business-oriented advice to clients in numerous industries on data privacy and regulatory compliance matters, including regulatory investigations and examinations. He has experience driving privacy and compliance priorities within organizations and providing strategic counsel regarding privacy, compliance and risk to support the growth and success of the business.

Glenn also has deep experience advising clients regarding compliance with many of the US...

678-272-3235
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