September 24, 2021

Volume XI, Number 267

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California Attorney General Updates CCPA FAQs Indicating Mandatory Compliance with Global Privacy Control

The California Attorney General has updated its CCPA FAQs to state that the newly developed Global Privacy Control (“GPC”) “must be honored by covered businesses as a valid consumer request to stop the sale of personal information.”

This change appears to draw on Section 999.315(c) of the CCPA regulations, which states that “[i]f a business collects personal information from consumers online, the business shall treat user-enabled global privacy controls, such as a browser plug-in or privacy setting, device setting, or other mechanism, that communicate or signal the consumer’s choice to opt-out of the sale of their personal information as a valid [opt-out of sale] request . . . .”

This update to the FAQs comes after former Attorney General Xavier Becerra tweeted in January 2021 that the GPC satisfies the legal requirement for “businesses to treat a user-enabled global privacy control as a legally valid consumer request to opt out of the sale of their data.”

Copyright © 2021, Hunton Andrews Kurth LLP. All Rights Reserved.National Law Review, Volume XI, Number 196
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About this Author

In today’s digital economy, companies face unprecedented challenges in managing privacy and cybersecurity risks associated with the collection, use and disclosure of personal information about their customers and employees. The complex framework of global legal requirements impacting the collection, use and disclosure of personal information makes it imperative that modern businesses have a sophisticated understanding of the issues if they want to effectively compete in today’s economy.

Hunton Andrews Kurth LLP’s privacy and cybersecurity practice helps companies manage data and...

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