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An Easy Way to Build Relationships and Create Content for LinkedIn

Here’s a quick way to build relationships on LinkedIn and in real life – write a recommendation for someone who has done an extraordinary job for you on a project, a referral source or a former colleague – without them ever asking for it.

You can also endorse their skills but a recommendation is more personal and enables you to speak about their character and work.

LinkedIn recommendations provide additional information about someone’s background and strengths from a third-party perspective – think of them like a mini reference check.

It’s an easy way to show you appreciate and support someone while also helping them look good in the eyes of new clients (or employers). It’s also a low-stress way to reconnect or stay top of mind with old contacts. They’ll get notified when you add your recommendation.

You can also send them an email or a LinkedIn message to let them know you’ve taken the time to write a recommendation on their behalf. Trust me, they will be very appreciative.

They may also be inclined to return the favor.

You can then use these recommendations as testimonials on your website and social media accounts. This is a win win for everyone.

So for whom will you write a recommendation? Your summer homework is to do it this week.

Here’s a video with more on how to do this.

Here are some other blog posts to help you enhance your LinkedIn profile, presence and network:

 

Copyright © 2022, Stefanie M. Marrone. All Rights Reserved.National Law Review, Volume XII, Number 220
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About this Author

Stefanie M. Marrone

Stefanie Marrone advises law firms of all sizes, professional service firms, B2C and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients, attract new clients and achieve greater brand recognition and market share. Stefanie has worked with a broad range of law firms of all sizes over her nearly 20-year legal marketing career from Big Law, to mid-size firms, to boutique firms to solo practitioners. She also works with accounting firms,...

917-514-4493
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