HB Ad Slot
HB Mobile Ad Slot
Elevating Law Firm Marketing: How to Use Infographics as a Strategic Tool
Monday, October 30, 2023

As recently discussed, the National Labor Relations Board (“NLRB”) issued a major decision this summer in Cemex Construction Materials Pacific, LLC, 372 NLRB No. 130 (2023). The decision gave labor unions the upper hand in the organizing process by requiring employers to take union demands for recognition much more seriously. It also raised the stakes for employers prior to an election, by seemingly lowering the once very high bar for the NLRB to issue a bargaining order. 

In its aftermath, the Cemex decision left unresolved a number of issues, which NLRB General Counsel, Jennifer Abruzzo, sought to clarify in her November 2, 2023 Memorandum, entitled “Guidance in Response to Inquiries about the Board’s Decision in Cemex Construction Materials Pacific, LLC”. In it, Abruzzo states that the Memorandum’s purpose is to assist with the goal of eliminating delays in effectuating employees’ expressed free choice of bargaining representative. While the Memorandum does not have the effect of law, it reflects the General Counsel’s prosecutorial objectives and foreshadows how we believe the Board’s Regional offices will respond in the post-Cemex environment.

According to the General Counsel:

  • The Cemex standard will apply retroactively without consideration to a claim of a legitimate reliance interest. While the Cemex Board made clear that the decision had retroactive application, the Memorandum highlighted that the standard would retroactively apply to any stage of a case. Additionally, Abruzzo stated that the Board would no longer accept any claim to a legitimate reliance interest by an employer based on an expectation of being able to engage in some degree of unlawful conduct without triggering a bargaining order.
  • The new “Cemex order” differs from Gissel orders. The Memorandum reiterated that the current Board will no longer look to a Gissel bargaining order (an order issued when the atmosphere has been tainted by an employer to a point where a fair rerun election is unlikely) when determining whether an unfair labor practice during an election period will result in an order to bargain. Now, the focus is on the employer’s conduct prior to the filing of an election petition and in the run-up to the election, and the NLRB is empowered to aggressively issue bargaining orders based on the employer’s conduct prior to the election. 
  • Gissel orders may still be useful to unions. Abruzzo asserts that there may be other appropriate situations where Regions should seek a Gissel bargaining order. For instance, where there was no demand for recognition or an insufficient demand but there was majority status, an RC petition, and an unfair labor practice.
  • There is no obligation to share evidence. Abruzzo argues that although an employer may ask for evidence of majority support, a union is not obligated to show it. Instead, a third party can be engaged to review evidence or conduct a card-check procedure, but that will not toll the employer’s two-week timeline to file an RM petition after receiving a request for voluntary recognition.
  • A demand for voluntary recognition can be made to any agent of the employer. Notably, the Memorandum emphasizes that a verbal or written demand for recognition can be made to any person “acting as an agent of the employer.” 
  • If a union withdraws an RC petition before an election, the union can still communicate a demand of recognition to the employer. The Memorandum explains that even if a union withdraws an RC petition that was the basis of its demand, if the union still wants to be recognized, it can communicate to the employer that it continues to demand recognition. Once communicated, the employer may then promptly file an RM petition to challenge whether there is majority support, or other appropriateness of the unit.
  • Section 10(j) injunctions are encouraged. Abruzzo directs Regions to continue to seek 10(j) injunctive relief to both restore the status quo following unfair labor practices and prevent remedial failure of a Board order, even though they now have the tool of remedial bargaining orders under the Cemex standard.

In our visually dominated digital landscape, capturing and holding the attention of clients, prospects and other interested audiences is a formidable challenge, particularly in the legal sector where communication of complex information is paramount and part of every day business operations.

This is where infographics can be incredibly effective serving as a powerful tool to distill intricate legal matters and dense data into visually compelling and easily digestible content.

From illustrating the journey of a matter included in a Chambers submission to breaking down intricate legal concepts, and enriching thought leadership materials, infographics transform traditional communication methods, ensuring your firm’s message is not just seen, but truly understood and remembered.

Infographics provide a clear and concise way to present information, making them particularly effective for business development and client engagement. By integrating visuals with text, they cater to visual learners and can simplify complicated topics, making them more approachable.

This article offers strategic insights on how to leverage infographics to enhance your law firm’s marketing and business development efforts, ensuring your message resonates and leaves a lasting impact.

  • Narrative Visualization: Transform legal matters into a captivating story. Use infographics to guide clients and prospects through the challenges, strategies and successful outcomes, ensuring a visually engaging journey.
  • Interactive Elements: Enhance digital platforms with interactive infographics. This allows users to actively engage, explore in-depth content and access additional resources or related case studies.
  • Client-Centric Design: Ensure your infographics resonate with your target audience. Use colors, fonts and imagery that align with your brand and appeal to your clients’ preferences and industry.
  • Highlight Achievements: Showcase significant victories, innovative strategies or complex challenges that your firm has overcome, emphasizing your expertise and success.
  • Incorporate Testimonials: Add credibility and a personal touch to your infographics by including brief client testimonials or quotes.
  • Diverse Content Formats: Adapt your infographics for various platforms. Create detailed versions for your website and newsletters, and concise attention-grabbing formats for social media.
  • Educational Value: Utilize infographics to simplify complex legal concepts or industry trends, providing valuable insights and establishing your firm as a thought leader.
  • Call-to-Action: Include a clear call-to-action to encourage further engagement, whether it’s to download a full case study, reach out for more information or explore additional content.
  • Print Versions: Create print-friendly infographics for in-person engagements at client meetings, networking events or industry conferences.
  • Office Display: Utilize the infographics as visual elements in your office space, showcasing your firm’s expertise and success to clients and visitors.
  • Feedback and Engagement: Encourage engagement and gather feedback on your infographics through social media or other platforms to understand what resonates with your audience.
  • Regular Updates: Ensure your content remains relevant and timely by regularly updating the infographics with new significant matters or achievements.

Infographics can serve as a powerful tool in legal marketing, translating complex matters into visually engaging content that communicates your firm’s expertise and engages clients.

Homework Assignment: Create Your First Legal Infographic

  1. Select a Legal Matter: Choose a recent case or legal matter that highlights your firm’s expertise.
  2. Identify Key Points: Extract key statistics, milestones and outcomes to feature.
  3. Craft a Narrative: Build a story around the legal matter, ensuring it is client-focused and easy to follow.
  4. Design the Infographic: Use tools like Canva or Adobe Spark, or work with a designer to bring your narrative to life visually. Ensure the design aligns with your brand and is appealing to your target audience.
  5. Share and Engage: Post your infographic on your website, social media and newsletters. Encourage feedback and engagement from your audience.
  6. Evaluate and Iterate: Assess the performance and feedback of your infographic to make improvements for future iterations.

Start with a simple project, and as you get more comfortable, you can increase the complexity and interactive elements of your infographics. Happy designing!

 

Remaining Questions Post-Cemex? Abruzzo also recognizes that Cemex does not address cases where an employer waived its ability to seek a Board-conducted election by 1) reneging on a previous agreement to recognize and bargain with a unit or 2) where an employer has knowledge of the union’s majority support. As a result, the Memorandum encourages that these cases be submitted to the Division of Advice.

This new Memorandum is consistent with what we have seen during Abruzzo’s tenure. Employers should continue to be aware of the strict enforcement associated with the Cemex standard and evaluate any potential issues that can arise during the representation election process.

HB Ad Slot
HB Mobile Ad Slot
HB Ad Slot
HB Mobile Ad Slot
HB Ad Slot
HB Mobile Ad Slot
 

NLR Logo

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up to receive our free e-Newsbulletins

 

Sign Up for e-NewsBulletins