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Facebook #1 for Driving Website Traffic; YouTube #1 for Engagement

Two new reports from Shareaholic, a leading content sharing web tool development company, finds that Facebook far outpaces other social media sites when it comes to driving traffic to websites but YouTube is #1 for driving the most engaged traffic.

The 1st Quarter 2014 edition of the Shareaholic Social Media Traffic Report is based on data collected from more than 300,000 websites and examines eight social media platforms referred to those websites from December 2013 through March 2014.  Here are the findings:

shareaholic social media traffic referrals

Key takeaways from this report:

  • Facebook drove almost one-quarter (21.25%) of the overall traffic websites received in March.  Clearly, Facebook users have made it a habit to click on links in their feeds, so marketers should be sure to include those in their posts.

  • Pinterest’s share of traffic referrals grew an astounding 48% from December to March, making it the second largest referrer.

  • The lowest ranked referrer sites were YouTube, Google+ and LinkedIn.

While social site referrals help marketers when it comes to organic traffic, it is also important for marketers to factor in engagement – what people do on your site once they reach it.  And anotherShareaholic study shows an almost inverted hierarchy for social media sites that provide engaged social referrals:

 social media referrals 

YouTube is the champion when it comes to driving the most engaged traffic back to your website.  Google+ and LinkedIn also rank high for bringing engaged traffic – the people most likely to stay on your site after they reach it via these social media sites.

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© The Rainmaker Institute, All Rights Reserved National Law Review, Volume IV, Number 114
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About this Author

Stephen Fairley legal marketing expert, law office management
CEO

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.

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