August 11, 2020

Volume X, Number 224

August 11, 2020

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August 10, 2020

Subscribe to Latest Legal News and Analysis

Fortnite Streamer Ewok Pens Sponsorship Deal with HyperX

Fortnite streamer Soleil “Ew0k” Wheeler signed on as a brand ambassador for HyperX on April 29, a sponsorship deal that will see the female gamer exclusively use the manufacturer’s products while streaming.

The pact between 14 year old Wheeler – a prominent influencer recognized by Forbes 30 under 30, Teen Vogue’s 21 Under 21 and the recipient of the Golden Joystick Award for Best New Streamer in 2019 – and HyperX was brokered by her agency, A3 Artists Agency.

“As a young female gamer, I feel it’s important to show others that there are no limits to what you can accomplish,” Wheeler said in a statement. “Hopefully, my efforts will serve as an inspiration for others.”

Wheeler joins a lineup of HyperX brand ambassadors that include singer Post Malone, football player JuJu Smith-Schuster, basketball players Joel Embiid and Gordon Hayward, ice hockey player Filip Forsberg and international soccer players Raphaël Varane, Dele Alli and Marco Reus.

“Ever since Soleil began working with A3, it has been our common goal to diversify and elevate female gamers in a traditionally male-dominated space,” Amber Howard, Ewok’s esports agent at A3 Artists, added. “With that, came the idea of partnering with brands such as HyperX, who we feel shares these values of promoting women in esports. They have supported Soleil since the launch of her career and continue to recognize and embrace female talent.”

In late 2019,  Wheeler entered into an exclusive streaming arrangement with Mixer, joining the likes of Ninja, Courage and Shroud. Ewok’s move to Mixer is part of a growing trend of streamers signing exclusivity deals with platforms, in what is becoming an increasingly competitive race to snag streaming’s top talent. Ewok’s channel on Mixer has over 150,000 followers and more than one million total views.

Along with exclusively using HyperX products, in her new role as brand ambassador, Ewok will also become one of the HyperX Heroes, receiving a hero illustration inspired by her personal gaming persona.

EWOK

Graphic: Business Wire

“HyperX is excited to welcome Ewok into our HyperX family of influencers, celebrities and ambassadors,” Khoi Nguyen, HyperX’s influencer marketing manager, said. “With her expertise as a gamer, influencer and motivated female member of the gaming community, Ewok brings the skills and strengths found in a HyperX Hero.”

Copyright © 2020, Sheppard Mullin Richter & Hampton LLP.National Law Review, Volume X, Number 126

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About this Author

Ethan R. Aronson Entertainment litigation attorney Sheppard Mullin Law Firm
Attorney

Ethan R. Aronson is an attorney in the Corporate Practice Group in the firm's New York office.

212.896.0658
Sidney S. Fohrman, Los Angeles, Corporate Entertainment Attorney, Sheppard Mullin Law Firm
Partner

Sid Fohrman is a partner in Sheppard Mullin’s acclaimed Entertainment and Digital Media Practice Group and Leader of their Music Industry Team, and Leader of their Esports Industry Team.

Sid represents a diverse client base comprised of public and private companies, on and off-screen talent, artists, influencers, and entrepreneurs across the full spectrum of the entertainment industry, including, music, esports, fitness, sports, technology, event, film and television industries. He often acts as outside general counsel to music and entertainment companies, and regularly handles multi-faceted corporate and entertainment transactions. Sid advises on new media business models and joint ventures, and handles content and licensing deals related to technology and new media exploitation; endorsement and sponsorship deals; publishing, licensing and other copyright and trademark transactions; and production, labor, trade and venue matters in connection with live events.

A nationally-recognized top music lawyer, Sid’s practice is anchored by his significant experience representing both talent and institutional clients in all aspects of the music industry. He has represented some of the world’s largest media companies and most prominent artists and producers on recording and music publishing agreements, content licensing, composer and producer agreements for film and television, and has represented live event promoters in connection with all aspects of music festivals and live concert events.

Sid brings to his transaction practice extensive prior experience as a commercial litigator in which capacity he represented public and private companies in complex contractual disputes, business torts, copyright and trademark infringement, antitrust, and finance. He has appeared before state and federal courts, at both the trial and appellate levels, and has considerable experience with alternative dispute resolution.

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