You are invited to listen to Episode 16, "Designing a Brand: Fred Hart and Interact."

In this episode of the podcast, host Justin Prochnow and frequent co-host Michael Goodman sit down with Fred Hart, creative director and partner at Interact, a Boulder, CO-based branding and design agency. The trio revisit the recent Colorado Avalanche Stanley Cup Championship highlights before talking branding and food! Fred breaks down the mission of Interact in working with brands in the food and beverage industry and how he and Interact help companies bring their own unique voice to their products. They discuss how COVID affected the food and beverage industry and Fred talks about how Interact pivoted during the pandemic. Fred drops some Do’s and Don’ts for developing new branding concepts and designs and the close out talking about some of their favorite current campaigns on the market and trends on the horizon.

Greenberg Traurig’s Legal Food Talk Podcast is designed to help industry participants, whether budding entrepreneurs or long standing companies, in-house counsel, and anyone else curious, to stay in touch with the world of food, beverages, dietary supplements, and agribusiness law.  Each episode addresses a unique facet of the food, beverage or agribusiness sectors, with some episodes featuring Greenberg Traurig guests or other industry professionals.