July 8, 2020

Volume X, Number 190

July 08, 2020

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July 06, 2020

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Hand Out of a Different Cookie Jar: Google to Eliminate All Third Party Cookies

Google is aiming to eliminate all third party cookies by 2020, according to a recent article by ABC Science.

‘Cookies’ have gained a somewhat infamous reputation beyond their sweet moniker. Third party cookies particularly are created by a party that is different to the website you are using, and are designed to help market a certain good to you as you surf across the web. Think of a pair of trousers you viewed once that now pop up in different advertisements across different websites. These are the sort of cookies Google wants to ban.

This comes amidst increasing demand by consumers for better privacy protection, according to Justin Schuh, Google’s director of Chrome Engineering.

This is not a particularly novel move, as according to the article Apple started doing the same thing back in 2017 with their browser Safari. It may however, indicate that banning third party cookies is increasingly becoming a trend as concern for consumer privacy becomes the dish du jour.

This doesn’t mean that businesses can’t collect data. There still remains first party cookies, and the article points out that Google collects a lot of valuable first-party data through their Maps app, Gmail and other software. What it does mean however, is that as scrutiny on consumer privacy and cyber security increases, businesses are learning how to respond in a way that is both palatable and protective of their own business interests. As technology becomes increasingly sophisticated, so too can business’ understanding of how to manage such data while not compromising consumers’ desire for security and privacy. We will inform you of any further updates.

Copyright 2020 K & L GatesNational Law Review, Volume X, Number 57


About this Author

Cameron Abbott, Technology, Attorney, Australia, corporate, KL Gates Law Firm

Mr. Abbott is a corporate lawyer who focuses on technology, telecommunications and broadcasting transactions. He assists corporations and vendors in managing their technology requirements and contracts, particularly large outsourcing and technology procurements issues including licensing terms for SAP and Oracle and major system integration transactions.

Mr. Abbott partners with his clients to ensure market leading solutions are implemented in to their businesses. He concentrates on managing and negotiating complex technology solutions, which...

Max Evans Lawyer technology matters, Software as a Service Agreements SaaS Sydney

Mr. Evans is a corporate and transactional lawyer with a focus on information technology and outsourcing. He provides assistance on a broad range of technology matters, including Software as a Service Agreements (SaaS), terms and conditions for software products and platforms as well as software procurement and outsourcing projects. Mr. Evans also provides assistance with technology and privacy aspects of mergers and acquisitions transactions.

Professional Background

Prior to joining K&L Gates, Mr. Evans worked in the insolvency and bankruptcy practice of a Boutique Insolvency Law Firm in Sydney for two years.