How Consumers Choose an Attorney: Information Gathering
The new LexisNexis® Martindale-Hubbell® Attorney Selection Research Study was just released yesterday and is something every attorney needs to review. It is chock full of interesting findings from an in-depth look at how people look for and hire an attorney.
Over the next several days, I am going to post about those study results and provide specific action steps on what attorneys can do to capitalize on this new learning.
First, some numbers:
- 110 million U.S. consumers have sought legal counsel at least once;
- 58 million have looked for an attorney in the past year;
- Of those who looked for an attorney, 57% hired one, 15% decided to use a DIY approach and 13% continued to search
The study found that 76 percent of consumers used the Internet to search for an attorney in the past year. Most consumers used a four-stage process in their search for an attorney: gather information about a legal issue/case, find a lawyer, validate a lawyer and select a lawyer.
So what sources do consumers use on the Internet to gather information? The study found:
- 39% used online search engines, primarily Google
- 34% visited online legal forums
- 31% used online directories
- 31% visited law firm websites
- 29% visited legal blogs
- 26% used social media sites