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International Intellectual Property: Italian Government Launches Tender for Granting Allowances for Promotion of Historical Trademarks

2017 provides companies based and operating in Italy with a new opportunity for promoting their Intellectual Property assets.

The Italian Government has launched a tender for granting allowances intended to support historical trademarks, for a total amount of 4,5 million Euro. The purpose of this new initiative is to promote and boost the historical and cultural entrepreneurial heritage of Italy by supporting specific national trademarks.

Allowances are granted for expenses related to manufacturing and commercial promotion of the historical trademark. This includes the purchase of goods and services for manufacturing purposes based on a plan for the promotion of the trademark involving goods and services falling under the scope of protection of the trademark – i.e. Nice classes for which the trademark is registered.

Further allowances could be also granted for activities related to the strengthening of the historical trademark, its extension at European and international level and to Nice classes other than those for which the trademark was previously registered, provided that their application comes along with another one for allowances related to the promotion of the trademark as described above.

In order to obtain the benefit of such allowances, companies of micro, small and medium dimensions complying with specific requirements must prove that their historical trademark is valid, registered before the Italian Patent and Trademark Office (UIBM) or the EUIPO with seniority claim for registration before the UIBM, not revoked, and that its application for registration was filed before the UIBM before January 1, 1967.

Companies can file their application from April 4, 2017 and until allowances stock lasts.

Copyright 2022 K & L GatesNational Law Review, Volume VII, Number 23
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About this Author

Alessandra Feller, KL Gates, Milan, information technology lawyer, industrial and intellectual property attorney
Associate

Alessandra Feller is an associate in the firm’s Milan office. She concentrates her practice on corporate law, information technology, industrial and intellectual property. 

She also acquired extensive experience in assisting Italian and foreign clients on commercial agreements, especially in the software industry.

39-02-3030-291
Alessia Castelli, KL Gates, Milan, commercial agreements lawyer, business development matters attorney
Associate

Alessia Castelli is an associate in the firm’s Milan office. She concentrates her practice on intellectual property and information technology. She also acquired extensive experience in assisting national and international clients on negotiation and draft of commercial agreements, with particular focus on business development matters.

39-02-3030-291
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