December 6, 2021

Volume XI, Number 340

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December 06, 2021

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Legal Marketing: Best Practices for Lead Generation

Inbound marketing software company HubSpot did a study of lead generation best practices from 1,400 small and mid-sized businesses and their findings are totally applicable to law firm marketing.

Basically, the study found that there were four major factors that have a significant positive impact on lead generation:

Indexed Pages in Google. The growth in leads accelerates substantially – 236 percent – once a website has more than 300 pages indexed in Google. Also, the size of your firm is not a critical factor in achieving a significant number of Google indexed pages. You can build page volume very quickly with a blog.

Rank in Google’s Top 100 Results for Many Keywords. Sites that ranked in Google’s Top 100 for 26-51 keywords generated twice as many leads as those that ranked for less than 13 keywords. The takeaway: unique, interesting content with as many distinct keywords as possible helps you generate leads.

Blogs. Firms with blogs generated 68 percent more leads. Those that had blogs of more than 52 articles generated 77 percent more leads. Enough said. Blog and do it often.

Twitter for B2C. B2C Twitter users generate twice as many leads as those without a Twitter account. The biggest jump in leads take place once a company has over 100 followers.

If you are wondering how to generate more leads for your legal services, then you should consider integrating these four strategies into your law firm Internet marketing program.

© The Rainmaker Institute, All Rights Reserved National Law Review, Volume II, Number 283
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About this Author

Stephen Fairley legal marketing expert, law office management
CEO

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.

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