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More Details Emerge on EU-U.S. Privacy Shield

Last week, the European Commission unveiled the latest documentation related to the EU-U.S. Privacy Shield intended to restore trust in transatlantic data transfer and establish a mechanism for U.S. companies to once again transfer data from the EU with confidence. We wrote last month about the initial announcement of the Privacy Shield but expressed caution about whether the European Union and the United States would be able to iron out the details of the complicated agreement before the February 29, 2016 deadline set by the Article 29 Working Party (“WP29”).  But it appears that the two sides were able to make significant progress in the month of February, and the European Commission released more than 120 pages of documentation setting forth the new Privacy Shield requirements.

There are many details in the documentation released last week, but following are the key points:

  • Participating organizations will be required to follow rules related to consent, relevance, proportionality, access and correction.

  • Arbitration will be available for disputes.

  • Participating organizations will be required to provide additional information to data subjects at the point of consent.

  • Participating organizations must implement stronger controls on data transfers to third-party data processors and controllers.

  • Participating organizations must commit to address EU member complaints “expeditiously” through the FTC.

  • The FTC will verify self-certification.

It remains to be seen whether this will be enough to satisfy key stakeholders in the EU.  WP39 has announced that it will provide its opinion on the level of protection afforded by the Privacy Shield on April 13, 2016.  We will continue to monitor these developments and keep you apprised.

© 2021 Vedder PriceNational Law Review, Volume VI, Number 67
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About this Author

Blaine C. Kimrey, media defense Litigation, Vedder Price Law Firm Chicago Office
Shareholder

Blaine C. Kimrey is a Shareholder in the Litigation practice area in the firm’s Chicago office.

A former journalist at two daily newspapers (the Austin American-Statesman and the Arkansas Democrat-Gazette), Mr. Kimrey is a trial lawyer who has dedicated more than 20 years to working for and defending media entities. Mr. Kimrey’s practice, however, extends well beyond media defense, focusing on a broad range of direct and class action litigation involving topics as diverse as privacy, consumer deception, intellectual property,...

312-609 7865
Bryan Clark Media & Privacy Law  litigation Vedder Price Law Firm Chicago
Shareholder

Bryan Clark is an Associate at Vedder Price and a member of the Litigation group in the firm’s Chicago office.  He has an extensive media and privacy practice that includes privacy class action defense, mobile-marketing litigation, class action TCPA litigation, copyright litigation, right of publicity litigation, data breach response, FOIA issues, reporter’s privilege issues and prepublication review.

Mr. Clark’s other representative work includes drafting successful dispositive motions in right of publicity and invasion of privacy cases,...

312-609 7810
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