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Now That the Dust Has Settled, Have Most Companies Put Up a ‘Do Not Sell My Personal Information’ Link?

Based upon a review of the websites of the Fortune 500 conducted approximately one year after the CCPA went into effect, 21.4% of websites included a “do not sell my personal information link.” 78.6% of websites did not include a link to opt out of the sale of personal information.1 A review of the websites of the Fortune 500 conducted in December 2019, immediately prior to the CCPA going into effect, showed that among companies that had already updated their websites to account for the CCPA, 18% had included a “Do Not Sell My Personal Information” link. Throughout the course of 2020 that number rose only three percentage points to 21.4%.2


1 Review was conducted over the fourth quarter of 2020 by Greenberg Traurig LLP based upon companies that had been listed within the Fortune 500 as of 2019.
2 Id.

©2022 Greenberg Traurig, LLP. All rights reserved. National Law Review, Volume XI, Number 15
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About this Author

David A. Zetoony Privacy Attorney Greenberg Traurig
Shareholder

David Zetoony, Co-Chair of the firm's U.S. Data, Privacy and Cybersecurity Practice, focuses on helping businesses navigate data privacy and cyber security laws from a practical standpoint. David has helped hundreds of companies establish and maintain ongoing privacy and security programs, and he has defended corporate privacy and security practices in investigations initiated by the Federal Trade Commission, and other data privacy and security regulatory agencies around the world, as well as in class action litigation. 

David receives regular recognitions from clients and peers for...

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