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UK ICO Publishes New Direct Marketing Guidance and Checklists

The UK Information Commissioner’s Office (“ICO”) recently published a package of detailed guidance and checklists for direct marketing activities. The ICO’s new webpage on direct marketing now includes various resources, including specific guidance for SMEsbusiness-to-business marketing, and organizations using the marketing services of data brokers, as well as direct marketing FAQs and checklists, and a training module for businesses.

The guidance provided by the ICO covers organizations’ responsibilities under the Data Protection Act 2018 and UK General Data Protection Regulation where direct marketing activities involve the use of personal data, as well as the UK Privacy and Electronic Communications Regulations 2003 (“PECR”), which governs the use of electronic marketing messages, such as phone calls, emails or text messages. PECR applies to direct marketing activities even where personal data is not involved.

Copyright © 2023, Hunton Andrews Kurth LLP. All Rights Reserved.National Law Review, Volume XII, Number 341
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About this Author

In today’s digital economy, companies face unprecedented challenges in managing privacy and cybersecurity risks associated with the collection, use and disclosure of personal information about their customers and employees. The complex framework of global legal requirements impacting the collection, use and disclosure of personal information makes it imperative that modern businesses have a sophisticated understanding of the issues if they want to effectively compete in today’s economy.

Hunton Andrews Kurth LLP’s privacy and cybersecurity practice helps companies manage data and...

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