June 14, 2021

Volume XI, Number 165

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June 14, 2021

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Whole Grain Claims to Include Whole Grain Content

On April 23, 2021, the Center for Science in the Public Interest (CSPI) announced that it had worked together with companies, including Sara Lee® and Thomas’®, to ensure that the companies provide additional information quantifying their products’ whole grain content.  CSPI notes that this disclosure will help consumers make informed decisions about the grains they consume and enable them to build a diet that meets the U.S. Department of Agriculture’s (USDA) 50% whole grain recommendation.  USDA’s recently published 2020-2025 Dietary Guidelines for Americans recommend Americans consume half of their grains from whole grain sources and the remainder from enriched grains.

CSPI and the companies agreed that “whole grain” claims will be accompanied by a prominent disclosure of the percentage of the grains that are whole grains.  For example, the companies will present their claims along with percentages as follows: “Sara Lee® White Made with Whole Grain Bread (32%),” “Thomas’® Plain Made with Whole Grain Bagels (25%),” and “Thomas’® Made with Whole Grain English Muffins (29%).”  Additionally, CSPI and the companies agreed that the words “made with” be more prominent (i.e., at least 75 percent as large as the words “whole grain”) when “made with whole grain” claims appear on the products.

In January 2021, CPSI also worked with Wonder Bread so that the company could provide additional information on its product labels that quantify the product’s whole grain content.

 

© 2021 Keller and Heckman LLPNational Law Review, Volume XI, Number 120
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Keller and Heckman offers global food and drug services to its clients. Our comprehensive and extensive food and drug practice is one of the largest in the world. We promote, protect, and defend products made by the spectrum of industries regulated by the U.S. Food and Drug Administration (FDA), the European Commission and Member States authorities in the European Union (EU) and similar authorities throughout the world. The products we help get to market include foods, pharmaceuticals, medical devices, veterinary products, dietary supplements, and cosmetics. In addition...

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