January 23, 2018

January 23, 2018

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January 22, 2018

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Why Law Firm Advertising Doesn't Add Up

Market research firm Lab42 recently completed a study on advertising effectiveness. I wasn't surprised to find the results were that most people don't believe the claims made in ads.

One of the biggest reasons I don't think advertising works for lawyers is because it's not measurable and doesn't allow you to instigate that all important dialogue with prospects. Plus, most advertising is just too expensive for solos and small firms.

And if prospects are already viewing ads with suspicion, why would you spend any money on them?

The graphic below details the results of Lab42's research. Note that ads categorized as serious – the category that most attorney advertising would fall into – are the least likely to make an impression.


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About this Author

Stephen Fairley legal marketing expert, law office management

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.