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Wolf Greenfield’s Awesome Intellectual Property Law Firm Holiday Card

There are a handful of law firm holiday cards I always look forward to, the ones that truly go the extra mile.  IP firm Wolf Greenfield is on that list. They always find a creative way to connect their cards to their IP practice, and this year is no exception.

Wolf Greenfield’s mailed packet simulates a Recipe Box. 

Wolf Greenfield's Recipe Box Holiday Card

Inside, the front of each glossy card showed actual holiday cooking recipes, while the reverse describes a fake product or technology that is connected to one of WG’s IP practices or industry groups.

For example, the card for WG’s Electrical and Computer Technologies Group discusses a technology that syncs your kids’ phones to their alphabet soup via LAN, so they can read their texts during meals.

Wolf Greenfield's Alphabet Soup Holiday Card

Or the WG Biotech Group card that discusses a new “genetically engineered bovine-narwal chimera” (!) technology that grows handy toothpicks directly out of the holiday meatballs while they cook.

Biotech Group of Wolf Greenfield Holiday Card

Beautifully done, as always.

With the looming retirement of long-term Director of Client Services Sara “Sally” Crocker, the next CMO has big shoes to fill.  More recipe examples are below.

Wolf Greenfield Holiday Card Sample 003

Wolf Greenfield Sample 004

© 2019 Fishman Marketing


About this Author

Ross Fishman legal marketing expert  Fishman Marketing

Fishman Marketing develops the legal profession's most-effective brands and websites. Called “one of the leading experts on law firm marketing” by Lawyers Weekly, Ross helps firms dominate their markets and generate revenue. FM has designed 200+ marketing campaigns and taught 10,000 lawyers worldwide how to generate new business.

A former litigator and...