Eva splits her time between Washington and San Francisco and concentrates her practice on brand protection: protecting data, brand image, and brand names. She advises clients across numerous industries on best practices in the areas of data privacy, advertising and marketing, and trademark. Household names, tech giants and startups, non-profits, and other innovative organizations call on Eva to guide them through product development and brand management.
In the privacy space, Eva counsels clients around data collection, use, and transfer, as well as the development of appropriate internal and external-facing policies to govern such practices. Always focused on the commercial goals of the organization, she regularly negotiates with vendors, targets, and third parties; manages data breaches; and assists clients with developing new products and services with privacy in mind. This work touches upon global considerations and is ever-evolving alongside the rapidly changing privacy landscape. She prides herself on understanding the needs of marketing teams while embedding appropriate safeguards from a data privacy standpoint and helping to create appealing products and services that respect privacy and diversity. Clients value Eva’s ability to merge business goals with commercially reasonable legal requirements.
As a member of the advertising team, Eva ensures that she understands the ins and outs of client brands and brand image. She reviews advertising materials and advises clients on federal and state laws, including unfair and deceptive trade practice regulations enforced by the Federal Trade Commission (FTC) as well as FTC guidance related to endorsements and marketing strategy. This work includes negotiating and advising on agreements related to influencers, navigating social media, green claims, and establishing new relationships.
Eva’s work in the intellectual property group includes policing, clearing, registering, and enforcing clients’ trademarks. She assists with licensing images, data, and other intellectual property so that clients can appropriately monetize their IP assets.
She enjoys collaborating with clients to create fun and exciting offerings that incorporate technology and innovation while complying with an evolving legal landscape.
Articles in the National Law Review database by Eva J. Pulliam