Eva splits her time between Washington and San Francisco and concentrates her practice on brand protection: protecting data, brand image, and brand names. She advises clients across numerous industries on best practices in the areas of data privacy, advertising and marketing, and trademark. Household names, tech giants and startups, non-profits, and other innovative organizations call on Eva to guide them through product development and brand management.
In the privacy space, Eva counsels clients around data collection, use, and transfer, as well as the development of appropriate internal and external-facing policies to govern such practices. Always focused on the commercial goals of the organization, she regularly negotiates with vendors, targets, and third parties; manages data breaches; and assists clients with developing new products and services with privacy in mind. This work touches upon global considerations and is ever-evolving alongside the rapidly changing privacy landscape. She prides herself on understanding the needs of marketing teams while embedding appropriate safeguards from a data privacy standpoint and helping to create appealing products and services that respect privacy and diversity. Clients value Eva’s ability to merge business goals with commercially reasonable legal requirements.
As a member of the advertising team, Eva ensures that she understands the ins and outs of client brands and brand image. She reviews advertising materials and advises clients on federal and state laws, including unfair and deceptive trade practice regulations enforced by the Federal Trade Commission (FTC) as well as FTC guidance related to endorsements and marketing strategy. This work includes negotiating and advising on agreements related to influencers, navigating social media, green claims, and establishing new relationships.
Eva’s work in the intellectual property group includes policing, clearing, registering, and enforcing clients’ trademarks. She assists with licensing images, data, and other intellectual property so that clients can appropriately monetize their IP assets.
She enjoys collaborating with clients to create fun and exciting offerings that incorporate technology and innovation while complying with an evolving legal landscape.
More Legal and Business Bylines From Eva J. Pulliam
- California Signs New Plastics Law - (Posted On Wednesday, July 27, 2022)
- Life After Dobbs: FTC Now Plans to “Vigorously Enforce the Law” Against Illegal Use and Sharing of Highly Sensitive Data - (Posted On Friday, July 22, 2022)
- Privacy Report - (Posted On Tuesday, July 12, 2022)
- Is It Time for a Test Drive in the Metaverse? - (Posted On Tuesday, July 05, 2022)
- Moving Closer to a Federal Data Privacy Act: House Subcommittee Advances American Data Privacy and Protection Act To Full Committee - (Posted On Tuesday, July 05, 2022)
- FTC Issues $150 Million Fine For Targeting Ads Based on Users’ Account Security Information - (Posted On Thursday, June 09, 2022)
- Privacy Report: California Privacy Protection Agency Releases Draft CPRA Regulations - (Posted On Wednesday, June 08, 2022)
- FTC Issues Policy Statement Emphasizing to the Ed Tech Industry That Children Shouldn’t Have To Surrender Their Privacy Rights To Learn - (Posted On Tuesday, May 31, 2022)
- Virginia Finalizes CDPA Text With the Addition of Three Amendment Bills - (Posted On Thursday, May 19, 2022)
- Colorado Attorney General Seeks Rulemaking Comments for the Colorado Privacy Act - (Posted On Friday, April 08, 2022)