October 16, 2019

Richard B. Newman

Richard B. Newman is one of the premier FTC advertising compliance and regulatory defense attorneys in the United States.  He regularly provides advertising counsel and represents clients in high-profile investigations (CIDs) and enforcement proceedings initiated by the Federal Trade Commission, state attorneys general, departments of consumer affairs, and other federal and state agencies with jurisdiction over advertising and marketing practices.  Richard also handles  transactional matters relating to the dissemination of national advertising campaigns, including the gamut of affiliate marketing, telemarketing, lead generation, list management and licensing agreements.

Richard’s comprehensive understanding of the unique business operations of Internet marketers and related regulatory risks provide a solid foundation for his ability to ensure that marketing practices satisfy regulatory expectations and to secure optimal results for clients in high-stakes litigation matters involving cutting-edge issues of law.  He represents marketers, advertisers, media and Internet companies, many of which have been ranked on Inc. Magazine’s Annual 500/5000 List.

As a result of his extensive experience effectively resolving aggressive regulatory investigations and enforcement actions, and breadth of knowledge advising clients on how to  minimize the legal risks associated with affiliate marketing, email marketing, telemarketing, social media influencer campaigns, endorsements and testimonials, negative option marketing models, native advertising, online promotions and comparative advertising, Richard is regularly called upon by national and international media outlets to share his knowledge of the advertising and marketing industry.  He is a member of the Performance Marketing Association and the International Association of Privacy Professionals, and is regularly asked to present legal education courses on advertising, marketing and tech-related issues.

Richard has been interviewed and featured by BBC World News, The Chicago Tribune, Communications Daily, The Daily Journal, Digital Business Lawyer, Inside Edition, Law360, Leading Internet Case Law, MSN, The National Law Journal, New York Magazine, Privacy Law Bulletin, The Wall Street Journal and The Washington Times. 

Richard possesses an unparalleled grasp of the digital marketing regulatory landscape that enables him to anticipate legal developments, policy shifts and industry challenges before they impact his clients.  He is a formidable advocate in litigation and an effective consensus builder when swift action or settlement is the preferred course of action.

When representing clients, Richard’s  goals are zealous advocacy and results.

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Court Admissions

Northern District of California

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Central District of California

District of Nevada

Southern District of New York

United States Court of Appeals for the Federal Circuit

Articles in the National Law Review database by Richard B. Newman



Upcoming Legal Education Events

Thursday, October 17, 2019
Wednesday, October 23, 2019
Wednesday, October 30, 2019
Wednesday, November 6, 2019
Tuesday, November 12, 2019
Wednesday, November 13, 2019
Wednesday, December 11, 2019