Richard B. Newman is a nationally recognized FTC defense lawyer and advertising compliance attorney. He regularly provides advertising counsel and represents clients in high-profile investigations (CIDs) and enforcement proceedings initiated by the Federal Trade Commission, state attorneys general, departments of consumer affairs, and other federal and state agencies with jurisdiction over advertising and marketing practices. Richard’s practice also concentrates upon transactional matters relating to the dissemination of national advertising campaigns, including the gamut of affiliate marketing, telemarketing, lead generation, list management and licensing agreements.
Richard’s comprehensive understanding of the unique business operations of Internet marketers and related regulatory risks provide a solid foundation for his ability to ensure that marketing practices satisfy regulatory expectations and to secure optimal results for clients in high-stakes litigation matters involving cutting-edge issues of law. He represents marketers, advertisers, media and Internet companies, many of which have been ranked on Inc. Magazine’s Annual 500/5000 List.
As a result of his extensive experience effectively resolving aggressive regulatory investigations and enforcement actions, and breadth of knowledge advising clients on how to minimize the legal risks associated with affiliate marketing, email marketing, telemarketing, social media influencer campaigns, endorsements and testimonials, negative option marketing models, native advertising, online promotions and comparative advertising, Richard is regularly called upon by national and international media outlets to share his knowledge of the advertising and marketing industry. He is a member of the Performance Marketing Association and the International Association of Privacy Professionals, and is regularly asked to present legal education courses on advertising, marketing and tech-related issues.
Richard has been interviewed and featured by BBC World News, The Chicago Tribune, Communications Daily, The Daily Journal, Digital Business Lawyer, Inside Edition, Law360, Leading Internet Case Law, MSN, The National Law Journal, New York Magazine, Privacy Law Bulletin, The Wall Street Journal and The Washington Times.
Richard possesses an unparalleled grasp of the digital marketing regulatory landscape that enables him to anticipate legal developments, policy shifts and industry challenges before they impact his clients. He is a formidable advocate in litigation and an effective consensus builder when swift action or settlement is the preferred course of action.
When representing clients, Richard’s goals are zealous advocacy and results.
District of Columbia
Northern District of California
Southern District of California
Central District of California
District of Nevada
Southern District of New York
United States Court of Appeals for the Federal Circuit
Articles in the National Law Review database by Richard B. Newman
Richard Newman focuses his practice on Federal Trade Commission (FTC) compliance and Internet marketing law. He was named a 2019 NLR Go-To Thought Leader for his coverage of the FTC, including enforcement letters, and warnings -including Made in the USA requirements, products containing cannabidiol (CBD) advertising, and various false claims. His writing demonstrates his expertise in breaking down newsworthy legal issues including the Restore Online Shoppers’ Confidence Act (ROSCA), Children's Online Protection Act (COPPA), Telephone Consumer Protection Act (TCPA) and various state cybersecuirty laws.